'Eric Johansson Photo Exhibition' Pavilion Color Collaboration
- Color painting at the ‘Eric Johansson Photo Exhibition’ held at ‘63 Art Museum’, creating a special space where the works of imaginative photographers can stand out more.
- ‘SOON & SOO’ antiviral paint and ‘V-Guard’ paint that kills more than 99% of COVID-19 in any studio and art shop.
- Pantone Wood & Metal paint, was ‘US USDA’ certified as bio paint.
Noroo Paint announced that it has created a special space in Korea where you can enjoy the work of a genius photographer through paint sponsorship for the 'Eric Johansson Photo Exhibition' held at the 63 Art Museum.
‘Eric Johansson’s photo exhibition Beyond Imagination’, implemented with Noroo Paint, is the first exhibition held in Korea within two years since the exhibition at the Seoul Arts Center Hangaram Art Museum in 2019.
The place I walked into to see the exhibition was definitely an exhibition center in the middle of Seoul, but my feet suddenly popped up and I crash-landed in an unfamiliar landscape where the concept of space and time was contradicted.
Surrealist photographer Eric Johansson takes us into our dreams like this. Eric Johansson, who explains his work, “Painters spread color on the canvas, and I place my photos,” is a collection of thousands of actual photos taken following an idea he had envisioned over several months in advance. Edit with layers of various effects to create a surreal scene. The only way to find an exit in the imagination that has become a reality through photography is to follow the colors of the exhibition hall.
The way into the ‘Beyond Imagination’ exhibition hall is like a journey. The elevator of the 63 Building, which raises the altitude in an instant, and the refreshing view of the sky and the Han River give the feeling of flying, and the vivid blue color of Pantone Paint that greets visitors at the entrance of the exhibition hall reminds us of Eric Johansson's hometown of Sweden.
Eric Johansson is Sweden's leading surrealist photographer. Through collaborations with various global companies such as Google and Volvo, he is famous among the public as a photographer who compares the world of work with ‘René Magritte’ and ‘Salvator Dali’ and takes his imagination.
The exhibition consists of five categories: my own travel, the world I see, my memories, my own space, and the daily life of the future. Various props and sketches for the artist's work are also introduced.
Various colors of Pantone Paint are written on the walls of the first theme ‘Travel Alone’ exhibition hall, changing the atmosphere according to the theme and naturally leading the movement.
The white color 'Ice Melt', which conveys spring that is approaching in the midst of quietly melting snow, helps the start of a calm journey.
The blue color of the second section, ‘The World I See’, made the theme of the works clearer, and the lavender color displayed an elegant power in the third section to bring out memories.
The fourth section, ‘my own space’, was firmly protected by the intense red color of Pantone Paint. Dark navy, which makes you feel the universe, and green, which conveys the healthy regeneration of nature, aroused various imaginations in the last section, ‘Future Daily Life’.
In the artist's studio and art shop reproduced in a corner with a good view, safety and eco-friendliness are ensured by using pure & water antiviral ‘V-Guard’ paint, which is effective in killing over 99% of the Corona 19 virus, and Pantone Wood & Metal paint, which is a US USDA certified bio-paint.
Eric Johansson accurately calculates the composition and lighting to perfectly realize the imaginary scene he started with his sketches, then shoots real nature, people, and props, and then meticulously combines them. The color of the exhibition hall was also delicately designed, which amplifies the appreciation for the work.
Eric Johansson, who visited Korea for the exhibition, said about the color of Noroo Paint, “The color is really impressive, and it harmonizes with my work.
Different colors for each section create a good atmosphere.” Hearing about the functionality of ‘SOON & SOO’ antiviral V-Guard paint, he said, “I have never encountered such a paint for the first time.,
This tis the Paint that we really needed in the midst of COVID-19.”
About the color number and name of Pantone Paint on the wall of the exhibition hall, the artist added, “For those who are interested in color, it is a good way to apply it right away.”
The Eric Johansson Photo Exhibition is said to be reorganized by adding new works and media works in
Let's travel beyond reality through the scenery and beautiful colors of Seoul.