Opening of ‘Color Studio’ in Starfield Goyang

- Services of “one on one” consultation with experts and self-painting experience on the spot are availableOn August 28th, Noroo Paint has announced the official opening of Paint Color Studio Store in Starfield Goyang on August 24th. Noroo Color Studio Store in Starfield Goyang is a color studio which is operated by Noroo Paint with a concept of ‘Shop in Shop’, providing everything for color interior, starting from color consulting, sales of paint and subsidiary materials, up to construction services. Experts in color interior design with rich field experience (CM, Color Manager) offer 1: 1 consultation service including suggesting suitable colors considering living environment such as house atmosphere and furniture. In addition, color simulation allows you to preview the interior look after construction.Even if you do not know the exact color name, you can come with photo or magazine with your favorite color and we will provide you with over 2100 various paint colors available for you to choose. Once the color is picked, we can automatically duplicate the ed color for you within 10 minutes, so that you can take it with you. We have also set up environment friendly ‘Noroo Pantone’ experience zone, where you can try paints on the spot and it is also ideal for beginners who are preparing for self-painting interior.

1.9.2017

'Cover All, “SOON & SOO” Free painting service ...

To improve consumer experience, Noroo Paint started a ‘Cover All, Soon &Soo Fee Construction Campaign’.‘Cover All, Soon & Soo Free Construction Campaign’ is held in the form of a 'competition' for the purpose of providing a more environmentally friendly space based on various stories for those who want to improve their living space.You can visit the Cover All, Soon &Soo homepage,the theme that best suits you, and upload photos of your site along with the story you need to paint.The contest is divided into three themes: △ ‘Green Life’: for areas which need environmental improvement, such as schools, kindergartens, childcare centers, hospitals, homes for the elderly, etc.;△ ‘Living and Life’: for the public spaces;△ ‘Start-up’: for newlywed- family and will continue for a year.Noroo Paint plans to release the best practices ed from the contest in the future. Details related to the contest can be found on ‘Cover All, Soon & Soo official website and SNS channels.(Soon & Soo Campaign Website: http://www.coverallsns.kr/)Paek Seung-chan, the general manager of Noroo Paint Marketing department said: “As the DIY boom starts, many people are more interested in creating their individual interior and the perception of paint is also changing.”He also added: “Through this contest, we hope to develop a safe, environmentally friendly, and smell-free interior space.”

7.4.2017

2017 Seoul Living Design Fair

NOROO Paint will participate in <2017 Seoul Living Design Fair> from March 8th to 12th (for 5 days) at COEX in Seoul.NOROO Paint will present 'Come to the designer' s workshop’ where the h will be painted with various paint to match the concept of "play at home" theme of <2017 Seoul Living Design Fair> event. The designer’s workshop will be introduced to visitors with the ‘Soon & Soo’ paint, an eco-friendly brand of NOROO Paint.Recently, there is trend of self-interior; people are interested in changing their house using their own hands. Thus there is a growing number of inquiries about DIY (“Do It Yourself”) paint that can be easily used in the house.Therefore, NOROO Paint is continually developing new products through its special environmentally friendly paint brand 'Soon & Soo’. We have developed eco-friendly paints that meet global standards to be used in various places. Our ‘Soon & Soo’ is the first environment-friendly paint to receive UK Allergy Association certification, as well as the domestic environmental mark in South Korea.NOROO Paint officials said: <2017 Seoul Living Design Fair> is an opportunity to check recent interior living and design trend, and at the same time it is also a good chance to get closer to customers who are not familiar with our brand, by providing them an opportunity to see how our “Soon & Soo” paint is applied to furniture with their own eyes.”; and it was also added: “Through the experience of the audience with the theme of designer's studio, it will be a good opportunity to have ‘1-on-1’ communication. "“Soon & Soo” is the best eco-friendly paint product that can be easily used by general consumers. It was developed especially for DIY purposes from our paint technology that was accumulated for 72 years. And it is safe to use, since it contains volatile organic compounds and antimicrobial agents that minimize fungi and harmful bacteria.In addition, it is a functional water-based DIY paint that can be used at home with children at all times. Since we are using odorless resin for our paint, our customers can stay at home during the construction without worrying about malodor.

10.3.2017

NOROO Group, The Great Success of '2017 NOROO ...

-The Global Color Treds of South Korea, Japan, Europe and the United States in one place-Over 1,000 color design experts from Korea and overseas participated in the event.-Launch of NPCI (NOROO-PANTONE Color Institute) “COVER ALL” Trend Book.-American company ‘Pantone co ltd.’ has announced ‘Greenery (Pantone Number: 15-0343)’ as the color of 2017. NOROO Paint co ltd., a major subsidiary of the NOROO Group, announced that 2017 NOROO International Color Trend Show was successfully held at DDP (Dongdaemun Design Plaza) on December 9th 2016.NOROO Color Trend Show, which celebrated its 6th anniversary this year, presented global color trends to Korean industries. There were approximately 1,000 professionals from various fields including corporate color managers, interior designers, academics, who participated in the event. The event, which yearly presents new color trends and 'color of the year', was a good opportunity to see global color experts from Japan, Europe, and the United States gathered in one place to compare and analyze color trends and see fashion trends for 2017.The head of planning and production at「DIC Color Design co. ltd」, Japan's leading design company, Mr. Hideyasu Machida, was the first to give a speech on “Latest Asian Color & Design Trend”. He introduced the unique style of Asia which reflects the diversity of cultures and unique sensibilities.Mr. Pawel Nolbert, a Polish artist, showed the world of fresh reality created by experimental combinations of colors and materials using the visual art with the theme of "Defined By Color". He gained a worldwide reputation through 2016 TED platform.Additionally, Korea's leading NOROO-PANTONE Color Institute (NPCI) has launched its Trend Book 'COVER ALL' for the first time. Following this, a Chief researcher, Mr. Hyun Jung O and Mr. Kim Seung-hyun, attracted a lot of audience attention by giving a speech on ‘2017-18 Creative Trend & Color’, introducing color trends that are reflecting NPCI’s future core keyword ‘humanity’ and effective color application manuals.Lastly, Mrs. Leatrice Eiseman, a senior consultant of Pantone co. ltd, the leading global color company, has introduced .After comprehensively analyzing the flow of color trends, “Greenery(Pantone color code #15-03430)” was ed and officially announced as the color of the year of 2017 for the first time in Asia. When the green light of “Greenery” was The world that is created by the sensitive Greenery color of Green light of refreshing natureWhen the world made of greenery color that refreshing nature's green light spreads on screen, presenting feeling of refreshing seemed to be filled in present meeting place well.Since 1987, NOROO Paint co. ltd. is the first company in domestic paint industry to operate the Color Research Institute. The institute has been providing different color services in various fields such as automobile, home appliance, architecture, and color design. In addition, the company launched the NOROO-PANTONE Color Institute (NPCI) in 2014, and has developed technical cooperation for paint color and created new markets by expanding business of high-quality color solution through customized color consulting in the main industrial design fields such as architecture, automobile, home appliance, fashion and interior designs.

12.12.2016

NOROO Paint, '2017 NOROO International Color T...

-Announcement of 'Pantone 2017 Color of the Year' in Korea was the first time in Asia - Presentation of global color trend standards of Korean industry in 2017- About 1,000 participants, including color / design practitioners, planning / marketing practitioners, academics, researchers and students attended the event.On October 24, the main subsidiary of Noroo Group, NOROO Paint, announced that it will host '2017 Noroo International Color Trend Show' ('2017 NCST') at DDP Dongdaemun Design Plaza on December 9.The event content includes, the announcement of ‘PANTONE Color of the Year 2017’ by Ms. Leatrice Eiseman, a senior consultant of Pantone, a global color company in the USD and the presentation on the latest Asian color trends by Omae Eri, editor of DIC Color Design. Pawel Nolbert, a visual artist from Poland, who received a great attention by his various collaboration with global companies, such as Nike and New Balance, as well as his well-known TED talks, will show various color ion and utilization techniques through experimental combinations of photographs, materials and colors. Following this, a senior researcher, Mr. Hyun Jung-oh and responsible researcher Mr. Kim Seung-hyun, attracted a lot of audience attention by giving a speech on ‘2017-18 Creative Trend & Color’, introducing color trends that are reflecting NPCI’s future core keyword ‘humanity’ and effective color application manuals.Researchers from NPCI (NOROO-PANTONE Color Institute) Mr. Hyun Jung-oh and Mr. Kim Seung-hyun will introduce 2017~2018 trend colors ed by NPCI and will give examples of effective applications. In addition, the official launch of 'Cover All', a trend book that contains the latest color design trend information provided by NPCI, will be held at the same time during the event. PANTONE is a global color company that offers color standards, and Pantone's 'Color of the Year' is becoming a standard in a variety of industries including fashion, industry, interior and advertising. It has attracted a great interest from industries and academies around the world, and it has greatly influenced the color trend of related industries.Noroo International Color Trend Show, which celebrates its 6th anniversary this year, is the representative event that presents global color trends to Korean industries. The show will be held at Dongdaemun Design Plaza (DDP) on December 9th with approximately 1,000 participants including planning and marketing practitioners, research institutes, academics, and university students. It is expected that solutions for global color trends and suggestions on ways to predict the future flow of color and utilization of colors desired by consumers will be presented at the event. Since 1987, NOROO Paint is the first company in domestic paint industry to operate the Color Research Institute. The institute has been providing different color services in various fields such as automobile, home appliance, architecture, and color design.The company launched the NOROO-PANTONE Color Institute (NPCI) in 2014, and has developed technical cooperation for paint color and created new markets by expanding business of high-quality color solution through customized color consulting in the main industrial design fields such as architecture, automobile, home appliance, fashion and interior designs. The participation ticket for 'NOROO International Color Trend Show' will be available on Interpark starting Oct. 18, and we are offering a 20% discount to early buyers ('Early Bird') who pre-register by Nov. 11. For more information, please contact the Customer Culture Center: 080-944-7777 (toll-free).

7.11.2016

NOROO Group will present ‘2016 NOROO International ...

- PANTONE, a color company, will announce '2016 Color of the Year' for the first time in Asia- The Show will present global color trends of Korean industry for the next year- 500 companies including business designers and academics will participateTheNOROO Paint co .ltd, a leading subsidiary of Noroo Group, announced on November 23rd that it will host '2016 Noroo International Color Trend Show' at the DDP Dongdaemun Design Plaza on December 10. 2015This year is the 5th color trend show and it has invited △ Ms. Leatrice Eiseman, a senior consultant of Pantone, the world's leading authority on color and a global color company in the US to announce 'PANTONE Color of the Year 2016' for the first time in Asia; △ Professor of Hongik University, Na-geon to give a lecture on 'The importance of color in increasing the value of the design’; △ Mr. Lee Nam-hee, a color fashion expert with a presentation on 'Application of fashion industry according to color trend'; △ Presentation of the successful collaboration case of LG Life Health and Panton; △ Mr. Kim Seung-hyun, a researcher of Noroo Pain with a speech on ‘'2016/17NOROO Color Trend Suggestion' and other contents will be included in the show.PANTONE is American leading global color company. Pantone ed "Color of the Year" is not just a simple prophecy, but a standard for various design related industries such as fashion, industrial design, interior and advertising. Yearly ed trend colors have attracted a great attention from industries and academias around the world.'NOROO International Color Trend Show', which presents color trends of Korean industry, will hold its 5th show this year (since 2011) at the DDP Dongdaemun Design Plaza. The show will present solutions for global color trends of 2016 to more than 500 participants, including interior designers, academics, and color industry workers. It will also suggest ways to anticipate the future flow of color and use it in a strategic way.CEO and representative of Noroo Paint co. ltd, Kim Soo-kyung said: “Through ‘NOROO International Color Trend Show’, which celebrates its 5-year anniversary this year, we continue providing color know-how that can be used more strategically in Korean industry.” NOROOPaint is the first in the paint industry to operate a color research institute.NOROO-PANTONE Color Institute (NPCI) was launched in 2014. In addition to technical cooperation regarding paint colors, the institute is also expanding its custom color consulting business in a variety of industrial design areas, including architecture, automotive and consumer electronics, as well as fashion, interior design and advertising.The tickets for 'NOROO International Color Trend Show' can be purchased through Interpark. For more information, please contact Customer Culture Center: 080-944-7777 (toll free).

24.11.2015

Colors through lenses - Photo Exhibition for 70th ...

- Public communication with the theme of ‘NOROO – Rules Colors’ - Held on November 18 - 30, at Insadong Insa Art Center- Visualizing the intuitive psychology of color as a work of art by the photographer, exhibiting 30 pieces.Professional Paint companyNOROO Group (Chairman Han Young-jae) will hold a special photo exhibition commemorating the 70th anniversary of its founding at the Insa Art Center in Insa-dong from November 18th to 30th. To establish a place of communication with the general public, the exhibition with the theme ‘NOROO – Rules the colors’ will be held in collaboration with artist Byun Soon Chul and about 30 photos will be presented as a result of almost 6 months’ work.In this exhibition, we will introduce Color as a company's history and special value.This is considered to be meaningful to communicate with the public with ‘color’ as the group’s great legacy to celebrate its 70th anniversary this year.Artists Byun Soon Chul in collaboration withNOROO Group, has visited seven Noroo paint factories in Korea and visualized the intuitive psychology of color in photos.Especially focusing on the paint manufacturing process, exquisitely capturing the process of creating color by mixing raw materials, and infinitely moments where colors meet with each other to produce another color.The photographer was taking photos with myriad repetitions by waiting with the camera at a huge circulation plant, in order to take a picture while the liquid quickly mixes in a very short time.The official of Noroo Group said: “NOROO Group, which has grown into a paint color business for the last 70 years, will continue to develop products that increase the value of the world. As a global color company, we want to contribute to human happiness using COLOR. Thus we have prepared this exhibition in order to make a commitment to our customers.NOROO Paint is a main affiliate of theNOROO Group, which was founded in 1945, has achieved sales of about 1.5 Billion US dollars last year through domestic and overseas businesses.

16.11.2015

Publication of NOROO Group’s '70 Years of Chal...

- Founded in 1945, same year of Liberation of South Korea, NOROO Group has reached 1.5 Billion US Dollar sales last year.- The book was published on Group’s anniversary date, November 1st.NOROO Group (Chairman Han Young-jae) specializing in paint, had published ‘70 years of NOROO Group’ for the 70th anniversary of its establishment. With the theme of ‘70 years of challenges and color culture creation ', the book objectively describes the company’s growth process from its birth to the present, from its founding in 1945 until the year of 2015. The book totally consists of 534 pages.The 1st part is starting with pictures ‘70 years NOROO in pictures’; the 2nd part is describing the history; the 3rd part is presenting the current situation in pictures; the 4th part is describing the status of the Group and each affiliate; and last part is the appendix. The book was edited and completed in approximately 1 year and 6 months. Mr. Han Young Jae, Chairman of the Group through the preface of the ‘70 years ofNOROO Group’ has expressed: “We must take the initiative of foundation and gathering strengths to create the abundance and happiness of mankind and revive the progressive spirit of the elders who once made their way to the barren land where no one has gone before. In other words, let’s open a new path toward the global stage.”NOROO Group has major affiliate that is NOROO Paint as a main subsidiary with 16 domestic and overseas affiliates. NOROO Group is a company specialized in paint, which was born in the year of liberation of South Korea in 1945, has reached yearly Revenue up to 1.5 Billion US dollars.

26.10.2015

2012 Education on the Noroo Way from Executives to ...

NOROO Holdings Co., Ltd. held separate education sessions on the NOROO Way and value management for the executives and team leaders of NOROO subsidiaries, respectively, in August. The participants were encouraged to share NOROO’s future-oriented value systems by acquiring an understanding of all the components of the NOROO Way and by forming a corporative consensus. Both the executives and the team leaders said the education enabled them to re-establish their mindset and the values needed for new NOROO people.

6.11.2012

The 67th Anniversary of the Establishment of NOROO ...

On October 31st, NOROO held a ceremony to celebrate the 67th anniversary of its establishment at Anyang headquarters with its executives and employees. The ceremony started with an opening speech and was followed by honoring long-term employees. After the ceremony, 153 long-term employees were congratulated and pictures were taken for commemoration. Honoring long-term employees was a token of NOROO’s gratitude for their diligence and loyalty and a reminder of NOROO’s long history that goes beyond their employment period. In a ceremonial speech, Chairman Han Young-jae emphasized that all employees should remember the meaning of “NOROO Way,” which seeks new ways that have yet to be discovered.Also, Chairman Han said, along with the 2D matrix management where the X-axis represents each company’s management and the Y-axis represents global management, NOROO will start 3D management by adding the new Z-axis of technology management. So, all of NOROO’s competence should be focused to accomplish management targets with consistent efforts, he pointed out.

6.11.2012

NHA(NOROO HUALUN Advanced Materials Co., Ltd.), op...

On May 30, 2012, NHA, a 50:50 joint venture company between NOROO and HUALUN Co., Ltd. Yangzhou, Jiangsu, China, held an opening ceremony at the main auditorium of Yangzhou resin plant. As NOROO was looking for a partner to expand its footing in the Chinese market based on its world top class technology in resin (raw base material for paint), partnership establishment was made with HUALUN Co., Ltd., which accounts for 30% of China’s solvent market and is the no. 1 company in terms of sales. With the resin production facility pumping out an annual production capacity of 20,000 tons, NHA will produce polyester, acryl, alkyd, urethane, epoxy, and hardener for PCM, industrial, vessel, construction, and heavy duty paint markets.Since it entered the Chinese market in 2002 based on its global strategy, NOROO has been expanding its position with NOROO Paint (Shanghai) Co., Ltd. for industrial construction paint, Shanghai KINLITA Chemical Co., Ltd. for vehicle paint, and NOROO FUTIAN Paint (Guangzhou) Co., Ltd. for automotive refinish paint. Combining NOROO’s product design technology and HUALUN’s production facility and distribution network, NHA envisions KRW52 billion worth of sales by 2015.

7.8.2012

NOROO, Invited to Anyang City

On February 1, Anyang City invited Vice President Lee Min-hyeong to introduce NOROO to its members as its monthly event. In the main auditorium of Anyang City Hall with its staff and other audience attending, Vice President Lee Min-hyeong gave a presentation on NOROO group’s founding, expansion of the Anyang plant, current status, the founder’s founding ideas, business philosophy, labor-management relationship and future plans. After Lee’s presentation, Anyang Mayor Choi Dae-ho said he was very impressed by NOROO’s history and success.

28.3.2012

2012 Conflict Management Leadership Program for NO...

help them develop their management competence and leadership. The first course was held from March 20 to March 21, and will be followed by three more courses by December.In this conflict management leadership training, team leaders learned the meaning of conflict in organizations, conflict management skills based on individuals’ characteristics and conversation skills, and discussed how to lead change in the organization and how to win the dominant position in negotiations. In conflict management, it is important to accept and understand the differences inherent in everybody. To do this, participants were taught four main behavioral types and learned how to respond to such types via case studies, games and discussions.Conflict management is critical to create cooperative relationships among team members and lead successful change in the company. With this program, every team leader in NOROO Group will be able to empower their team members to participate in change, eliminate conflict and develop enhanced communication skills.

28.3.2012