NOROO Paint, the company announced that they won the grand prize in the 'Brands & Communications Design Award' category at the international design competition '2024 Reddot Design Awards'.

The Red Dot Design Awards is considered one of the world's top three design competitions, along with the IF Award (Germany) and IDEA (USA), which began in Germany in 1955. It comprehensively evaluates various factors such as creativity and innovation in addition to design to the best work in each field.

The winning work, 'Hong Chul Wonderland by Okuda San Miguel', is a spatial art piece that Noroo Paint presented at Milan Design Week last April. It was produced through collaboration between broadcaster Noh Hong-chul and Spanish color artist Okuda San Miguel and contains a message to heal the anxiety of modern people through Noroo's various colors.

The Hong Chul Wonderland exhibition received so much attention that the local waiting time reached 120 minutes. A total of 20,000 visitors visited the exhibition, and it was honored to be selected as one of the 'Top 10 Most Viewable Exhibitions in Torrena District'. In addition, Noh Hong-chul personally introduced the work through an Instagram live broadcast and communicated with fans, which garnered much attention. A representative of Noroo Paint said, "We are very honored that the work we jointly planned with broadcaster Noh Hong-chul has received favorable reviews from global audiences and even won the Red Dot Award." He added, "As a color specialist company, we will continue to establish ourselves as a global company that provides cultural and artistic inspiration through various works that customers can relate to."