「99%IS-」(“Ninety-nine Percent is-”) is the global fashion brand led by a world-class fashion designer BAJOWOO (Mr. Park Jong-woo). The release of Spray Paint of collaboration with NOROO Paint and ‘99%IS-‘was announced.

The designer BAJOWOO recalls memories of the time in his school days, back then, he wanted to have ‘red tartan check trousers’, so he decided to make them himself by drawing “checks” on his white trousers. This is the background of how the idea about spray paint item came to his mind for the first time.

The introduction video demonstrates the unique style of 「99%IS-」. It has also showcased the process of clothes making and showed some clips of the 2018 F/W Collection with the theme "CHAlleNGE" (CHALLenge + ChaNGE).

This product was first unveiled on 20th of March at ‘99%IS-‘ 2018 F/W Collection held at DOOTA Bunker in Dongdaemun.

A ‘99% IS-’official said, "The new sprays are designed to apply on fabric materials and will contribute to make the 99% IS- collection 1more creative in the future."

The Spray Paints are available in 12 colors, which were carefully ed by collaboration of ‘NOROO-Pantone Color Institute (NPCI)’ of Noroo Paint and BAJOWOO himself.

It is expected to be selling in major off-line stores such as global fashion collected shops and 99% IS-‘s online shopping malls, as well as in Japan's premium fashion stores in the future.

Product promotion video can also be found in the '99% IS- 'official Instagram account.