‘NOROO Paint X Saint Nine’ launches ESG Edition ‘Golf Ball Package’ containing brand value
- ‘Eco-friendly ESG package’ using eco-friendly water-based paint and natural bamboo
Noroo Paint announced that it has launched an ESG edition ‘golf ball package’ with Nexen Saint Nine, a brand specializing in golf equipment.
The ‘ESG golf ball package’ consists of 8 golf balls with eco-friendly water-based paint and 6 golf tees made of natural bamboo. In addition, the package box used eco-friendly materials and printing methods.
Targeting MZ golfers, who have recently become the main players in golf consumption, the 'Pop Art' design, which characterizes paint cans and golf balls, is composed of balls of various colors such as white, fluorescent, light green, and yellow, which further enhances usability and design. increased attractiveness.
This project is one of the ideas that came out while the two companies set up an “ESG management policy,” which is increasingly important, and promoted sustainable management while contemplating “how to communicate ESG management effectively with customers.”
In line with this purpose, the product was produced to jointly find the ‘intersection of sustainable ESG management philosophies pursued by both companies’ and to communicate this with consumers in a friendly manner along with their respective brand values and identities.
The ESG golf ball set is sold in limited quantities at Noroo Paint's online shopping mall 'Color Mate Mall'.