NOROO Seoul Design Studio publishes color trend book ‘COVER ALL Vol.07’
- Analysis of the latest global color & design trends... The main theme is ‘Flexibility’
- Covering 3 sub-themes (mobility, object, space)... Each consists of a set of three books
- Launch and sales in global design bases (Milan, Tokyo, etc.)
‘NOROO Seoul Design Studio (hereinafter referred to as ‘NSDS’) under NOROO Group collaborated with ‘Mue Studio’ to create a color trend book ‘COVER ALL Vol. 07' was published.
The color trend book ‘COVER ALL’ has been published every year since 2016 with the theme of humanity, and this year marks its seventh series.
By combining high-quality content that is comparable to famous overseas design books with the latest global design trends and social phenomena, it is analyzed in three dimensions, and furthermore, it deals with how to utilize it, creating a platform for experts in various creative fields such as planning, design and marketing planning, as well as business practitioners. It is attracting attention as a 'practical color trend book' that can be applied directly to the field.
The theme of this seventh series is ‘Flexibility’. Introducing colors that reflect social confusion after the pandemic and realistic anxiety that still lingers. In addition, it suggests future trends by intuitively and logically analyzing the design direction that overcomes this and shows the will for a new future.
Reflecting the rapidly changing global design trends, this season is subdivided by theme into ‘Mobility’, ‘Object’, and ‘Space’. Each set consists of three books, and introduces 48 core trend colors for each theme. In addition, strategies for effective utilization of colors and materials according to the design direction for each area, combination mood boards, etc. were suggested together, so that readers could easily understand and apply them in practice.
NSDS collaborated with New York's 'Mue Studio' and 'Norumiland Design Studio' (NMDS) for this publication. Through this, original color and image data and contents were secured and systematized to provide differentiated information that readers could not access in other general color books.
Previously, Noroo Group had successfully completed an exhibition under the theme of 'Mirage' at the '2023 Milan Design Week'. The exhibition was introduced in international interior magazine INTERNI, etc., and received high interest from overseas customers, such as being ed as ‘the most worth seeing exhibition in the Torna district’ by the local press, Ilgiornale. All colors and design directions of this exhibition were inspired by the Polish UAU Project team and this season's COVER ALL.
The color trend book ‘COVER ALL;’ has successfully entered the overseas market and is currently being launched and sold at major global design bases such as Milan, Italy and Tokyo, Japan. In Korea, it can be found at Kyobo Bookstore, Youngpoong Bookstore, online bookstore YES24, Aladdin, and Noroo Paint Online Mall Colorate Mall.