NOROO Paint Wins Red Dot Design Award 2024

NOROO Paint, the company announced that they won the grand prize in the 'Brands & Communications Design Award' category at the international design competition '2024 Reddot Design Awards'.The Red Dot Design Awards is considered one of the world's top three design competitions, along with the IF Award (Germany) and IDEA (USA), which began in Germany in 1955. It comprehensively evaluates various factors such as creativity and innovation in addition to design to the best work in each field.The winning work, 'Hong Chul Wonderland by Okuda San Miguel', is a spatial art piece that Noroo Paint presented at Milan Design Week last April. It was produced through collaboration between broadcaster Noh Hong-chul and Spanish color artist Okuda San Miguel and contains a message to heal the anxiety of modern people through Noroo's various colors.The Hong Chul Wonderland exhibition received so much attention that the local waiting time reached 120 minutes. A total of 20,000 visitors visited the exhibition, and it was honored to be selected as one of the 'Top 10 Most Viewable Exhibitions in Torrena District'. In addition, Noh Hong-chul personally introduced the work through an Instagram live broadcast and communicated with fans, which garnered much attention. A representative of Noroo Paint said, "We are very honored that the work we jointly planned with broadcaster Noh Hong-chul has received favorable reviews from global audiences and even won the Red Dot Award." He added, "As a color specialist company, we will continue to establish ourselves as a global company that provides cultural and artistic inspiration through various works that customers can relate to."

2.10.2024

NOROO presents Hong Chul WONDERLAND by Okuda San M...

1. About 'HONG CHUL WONDERLAND' ExhibitionHONG CHUL WONDERLAND Key VisualNOROO Group, a leading Korean industry in the Color sector, presents to Milan Design Week 2024 with the ‘Hong Chul Wonderland' project in Tortona District at Officina 3, OPIFICIO 31.NOROO shows its color trendin collaboration with the visionary Spanish artist OKUDA San Miguel.‘Hong Chul Wonderland' is a space that emanates positive energy through colors inspired by South Korean entertainer and entrepreneur, Ro Hong Chul.He is well-known for his challenging activities with his energetic and optimistic character.The facade of Officina 3, one of the most iconic buildings of the Fuorisalone, will be covered in the new colors selected by NOROO and created by Okuda San Miguel.For this special exhibition, Okuda San Miguel crafted a visual and sensory journey to immerse visitors in his artwork through the influence and inspiration of Ro Hong Chul.2. Exhibition Partner_ Ro Hong ChulRo Hong Chul_Entertainer, EntrepreneurRo Hong Chul is a Korean entertainer and entrepreneur known for his distinctive and unique character and style and life-philosophy.in July 2004, he debuted in the broadcasting industry as a video jockey for Mnet and worked as a panelist and MC for various shows and entertainment programs. With his unique talkativeness, strong personality, and qualities as a versatile broadcaster, has grown into a mainstream broadcaster of Korean entertainment programs.In 2010, he was appointed as an adjunct professor at the Department of Fashion Arts, Seoul National University of Arts. Over the next decades, he worked in various programs, including , and was widely loved as an irreplaceable, unique character. He is currently a DJ and active broadcaster, an artist, and an entrepreneur.He is an iconic symbol of optimism, positive character, and activities, currently he focuses on his own business of restaurants, bookstores and being an artist, demonstrating unique creatives of his positive image and optimism.Referencehttps://www.youtube.com/@user-gg3qq4ur7sNETFLIX https://www.youtube.com/watch?v=Zyi-L6Y67iMNETFLIX https://www.youtube.com/watch?v=4P46Vxw_nkURo Hong Chul’s Fashionhttps://youtube.com/shorts/VTxOO6D6j_w?si=dGCOFcGiuFmuSAhEContact InformationInstagramhttps://www.instagram.com/rohongchul/3. Artist_ Okuda San MiguelOkuda San Miguel_ Painter, SculptorOkuda San Miguel is a Spanish painter and sculptor known for his distinctive style of colorful geometric patterns that portray animals, skulls, religious iconography, and human figures. He is perhaps most famous for painting the Kaos Temple in Llanera, Asturias, Spain. His murals can be seen on buildings and objects across the world in India, Mali, France, the United States, Japan, Chile, Brazil, Peru, South Africa, Mexico, Canada, Morocco, Ukraine and Spain.His murals often focus on contradictions in existentialism, the meaning of life, and the false freedom of capitalism, particularly on the conflict between modernity and our human roots. He is interested in pop art, especially in cinema and fashion, as well as in the light and color of other cultures, which allows him to incorporate all these interests into his style. Sometimes he looks for inspiration in great classic works such as the Garden of the Delights of El Bosco or Mona Lisa by Leonardo da Vinci. As influences, he cites René Magritte, Max Ernst, Yayoi Kusama, Takashi Murakami, and Hieronymus Bosch.EducationBachelor of Fine Arts, University of Madrid, SpainPrize&Experience"THE WINNER OF MIAMI WALL ART"/ Vondom.com, Retrieved 29 July 2018.ExhibitionsMetamorfosis: un sueño de transformación - Immersive Exhibition (Frontón de México, Mexico City, 2023)Walking Life - Immersive Exhibition (Madrid, Spain 2023)Kaos Trip - Solo Show K11 Museums(Guangzhou, Shenyang, Wuhan & Shanghai, China, 2021-22)The Renaissance Metaverse - Solo Show(Magma Gallery. Church of San Mattia. Bolognia, Italy, 2021)In the CollectionKaos Temple, Spain (2015)Intervention of Okuda in València, Spain(2021)“Rainbow Skeleton”- The Hyundai ALT1 Gallery., Seoul, Korea(2022)4. About NOROO GroupSince its establishment in 1945, NOROO has gained widespread recognition in the fine chemical industry in South Korea. Along with offering a diverse product lineup that includes paint, ink, resin, and plastics, NOROO has been actively engaged in various brand and marketing ventures related to color. In particular, NOROO's in-house color consultancy, NOROO Seoul Design Studio (NSDS), releases yearly color trend forecasts for design, art, architecture, and the mobility sector in their trend book 'COVER ALL'. This annual publication has become a valuable resource for industry professionals seeking to stay current with the latest color trends.NOROO International Color&Trend Show(NCTS), Seoul, KoreaTrend Book-Cover All Launching Exhibition, Ginza 6, Tokyo, JapanNOROO GroupWebsite:www.norooholdings.comNCTS info:http://norooholdings.com/en/media/?pIdx=trendShow&B_Name=center&b_dir=bbs&b_url=ncts_list&category=ncts_eninstagram:@noroopaintBusiness AreaChemicals / Agriculture / Distribution / Consulting & Design

1.4.2024

NOROO sponsor the Focus Asia Stand Prize at ‘Freez...

NOROO announced on the 11th that it sponsored the ‘Focus Asia Stand Prize’ awarded to the best exhibition gallery at the ‘Frieze Seoul 2023’ event held at COEX last week.NOROO Group participated for the second year in a row as an official sponsor, and this year had the honor of directly awarding the award to the best gallery.The ‘Focus Asia Stand Prize’ is an award given to the best gallery and is composed of professional curators and directors.Selected by a special panel of judges. This event, which was held on the largest scale in Asia, showed fierce competition with over 70 participating galleries, more than double the number of participating galleries compared to previous years.At the awards ceremony held on the 7th, Managing Director Kyung-won Han of Noroo Seoul Design Studio (hereinafter referred to as ‘NSDS’), a subsidiary of Noroo Paint,personally presented the award as an official sponsor. As an in-house color research institute, NSDS introduces new topics and applicable CMF (color, material, finish) every year based on analysis of social phenomena, consumer needs, market, and technology trends, while also providing the latest color consulting..The honor of winning the Best Gallery Award this year went to Noh Doo-yong, CEO of gallery ‘Cylinder’.In his acceptance speech, CEO Noh said, ‘This is my first time participating in the Frieze Seoul event, and I am grateful for the great award sponsored by Noroo Group.’ He added,‘Cylinder is a company with a short history that was established in 2020.“It is an honor to be invited to the highly coveted Frieze and to receive such a big award, even though it is a new gallery,” he said.NOROO Group not only sponsored, but also exclusively supplied exhibition-specific Bespoke paint developed by Noroo Paint's central research center based on the colors ed by NSDS to create an optimized space.The production received great response. In addition, a specially produced media wall was installed in the exhibition hall to screen the signature content ‘Color Sound’ of the exclusive YouTube channel (Paint It Suda) to provide audienceIt provided a sensory experience.NOROO Paint Managing Director Han Gyeong-won said, “It is an honor to be an official partner with the world-class art fair Frieze for two years in a row,” adding, “We will continue to pursue various collaborative activities to promote the development of the culture and arts industry and effectively convey the group’s emotional value to customers.” “We plan to continue steadily,” he said.

10.9.2023

NOROO Group’s Agricultural Life Insurance, The Kib...

The Kiban, an agricultural affiliate of the NOROO Group, announced that it has set out to expand the market with export competitiveness through R&D investment in the vegetable seed business.Through the development of new products of domestic varieties developed in Korea, the goal was to achieve the highest sales of exports by expanding and pioneering varieties suitable for overseas markets. The main business of the Noroo Group is the traditional chemical business centered on Noroo Paint and the seed specialized agricultural life business centered on The Kiban, a new agricultural business company.The KIBAN carried out research to develop excellent seeds suitable for overseas markets through R&D development of excellent seeds suitable for each country's breed, directly verified by local production customers, communicated with overseas buyers, and nurtured the development of superior breed technology. In particular, vegetable seeds such as peppers, tomatoes, cabbages, and cucumbers have successfully entered overseas markets by developing varieties with high crop resistance in Asia and Africa.In order to develop seeds suitable for texture and sugar content preferred by locals in Korea as well as overseas, the Anseong Research Center established strategies to develop seed varieties suitable for environmental factors such as Thailand and Laos, and carried out breeding research patiently. It was announced that it had achieved the 3 million dollar export tower in 2022 by showing results.An official from The Kiban said, "We will strive to promote the excellence of domestic seeds to the world with a plan to challenge 5 million dollars in exports in 2023 based on excellent seed production."

23.5.2023

NOROO Seoul Design Studio publishes color trend bo...

- Analysis of the latest global color & design trends... The main theme is ‘Flexibility’- Covering 3 sub-themes (mobility, object, space)... Each consists of a set of three books- Launch and sales in global design bases (Milan, Tokyo, etc.)< Photo courtesy of NOROO Seoul Design Studio > Color design research center under NOROO Group‘NOROO Seoul Design Studio (hereinafter referred to as ‘NSDS’) under NOROO Group collaborated with ‘Mue Studio’ to create a color trend book ‘COVER ALL Vol. 07' was published.The color trend book ‘COVER ALL’ has been published every year since 2016 with the theme of humanity, and this year marks its seventh series.By combining high-quality content that is comparable to famous overseas design books with the latest global design trends and social phenomena, it is analyzed in three dimensions, and furthermore, it deals with how to utilize it, creating a platform for experts in various creative fields such as planning, design and marketing planning, as well as business practitioners. It is attracting attention as a 'practical color trend book' that can be applied directly to the field.The theme of this seventh series is ‘Flexibility’. Introducing colors that reflect social confusion after the pandemic and realistic anxiety that still lingers. In addition, it suggests future trends by intuitively and logically analyzing the design direction that overcomes this and shows the will for a new future.Reflecting the rapidly changing global design trends, this season is subdivided by theme into ‘Mobility’, ‘Object’, and ‘Space’. Each set consists of three books, and introduces 48 core trend colors for each theme. In addition, strategies for effective utilization of colors and materials according to the design direction for each area, combination mood boards, etc. were suggested together, so that readers could easily understand and apply them in practice.NSDS collaborated with New York's 'Mue Studio' and 'Norumiland Design Studio' (NMDS) for this publication. Through this, original color and image data and contents were secured and systematized to provide differentiated information that readers could not access in other general color books.Previously, Noroo Group had successfully completed an exhibition under the theme of 'Mirage' at the '2023 Milan Design Week'. The exhibition was introduced in international interior magazine INTERNI, etc., and received high interest from overseas customers, such as being ed as ‘the most worth seeing exhibition in the Torna district’ by the local press, Ilgiornale. All colors and design directions of this exhibition were inspired by the Polish UAU Project team and this season's COVER ALL.The color trend book ‘COVER ALL;’ has successfully entered the overseas market and is currently being launched and sold at major global design bases such as Milan, Italy and Tokyo, Japan. In Korea, it can be found at Kyobo Bookstore, Youngpoong Bookstore, online bookstore YES24, Aladdin, and Noroo Paint Online Mall Colorate Mall.

18.5.2023

NOROO Group presented its original exhibition ‘MIR...

- Exhibits ‘MIRAGE’ containing original design philosophy at the world’s largest design exhibition- Show off your spatial design skills... Also introduced in architecture & interior magazines DEZEEN, INTERNI & DECO- Selected as ‘The most worth seeing exhibition in Torna district’ by local and major media outlets<Photo provided by NOROO Group>The world's largest design exhibition, "Milan Design Week 2023," was held at Via Novi 5, Tortona, Milan, Italy, from April 17 to 23 (local time). In the midst of this, NOROO Group successfully operated the exhibition ‘MIRAGE’, which contains its original design philosophy, drawing attention.The MDW is the world's largest design·furniture expo, and is known to be visited by more than 400,000 people from 170 countries around the world. This year's first offline event in four years, it was held in Milan's Tortona area, where design studios are concentrated.The exhibition presented by the NOROO Group was supervised by NMDS (NOROO Milan Design Studio, hereinafter referred to as 'NMDS'), the group's Italian local design & consulting subsidiary, and 'UAU Project', a promising Polish artist team, participated and utilized 3D printing technology. It showed three-dimensional beauty.The ‘UAU Project’ has become a hot topic for collaborating with the world-renowned fashion designer, ‘Charles Jeffrey Loverboy’. ‘. They redefined the exhibition theme, Mirage, as ‘a natural phenomenon that gives hope in difficult times’.In addition, based on this, the exhibition hall was directed as a ‘resting place for modern people who want to escape from the complex and difficult reality’, drawing attention from visitors.<Photo provided by NOROO Group>‘MIRAGE’ clearly demonstrated the group’s space design capabilities through color, light, and 3D sculptures. It is said that it has gained high interest, with more than 10,000 local visitors actually visiting. The exhibition was also introduced in world-renowned architecture & interior magazines, DEZEEN and INTERNI & DECO, and was ed as the ‘most worth seeing exhibition in the Torna District’ by major media including Ilgiornale, a local daily newspaper.The exhibition was also introduced in world-renowned architecture & interior magazines, DEZEEN and INTERNI & DECO, and was ed as the ‘most worth seeing exhibition in the Torna District’ by major media including Ilgiornale, a local daily newspaper.An official from the NOROO Group project said, “It is an honor to hold an original exhibition in Milan, which is considered the center of world design.” He added, "We will continue to make efforts to showcase NOROO Group's space planning and design solution capabilities to global customers."Meanwhile, NSDS (NOROO Seoul Design Studio), a color design research institute affiliated with NOROO Paint, published a color trend book 'COVER ALL Vol.07' through collaboration with 'Mue Studio' in New York.This year, the theme was subdivided into mobility, object, and space, and it is simultaneously launched and sold in major global design bases such as Seoul, Milan, and Tokyo.

2.5.2023

NOROO presents MIRAGE with uauproject in MDW 2023

1. About 'MIRAGE' ExhibitionMIRAGE Exhibition Key Visual ImageThe exhibition draws inspiration from the main theme, ‘Flexibility’, of the ‘COVER ALL Vol.07’ color and trend book.The main theme explores five sub-tendencies: ‘unclosed’, ‘intertextuality & overlapping’, ‘extension’, ‘repetition’, and ‘imaginable’which provides a moment of healing and refreshment, helping people escape from uncertainty and anxiety from challenging times.‘MIRAGE’ is the metaphoric theme of this new and transformative experience. It’s a mesmerizing and captivating optical illusion thattransports visitors to another world of hope and possibility, where the mind can wander free and the spirit can soar.With uauproject’s eco-sustainable 3D print artworks as a back, visitors are invited to explore the limits of imagination & creativity,indulge in the beauty of light and color, and rejuvenate their souls.2. About uauprojectuauproject_ Product DesignerUauproject is a design studio based in Warsaw, Poland. Founded by Justyna Fałdzińska & Miłosz Dąbrowski. They specialize in creating unique and innovative functional art pieces using 3D printing technology.Their work combines a high level of craftsmanship with cutting-edge technology, resulting in visually stunning and functional pieces that push the boundaries of what is possible with 3D printing.The studio has gained international recognition for their work, and their pieces can be found in galleries, museums, and private collections around the world.EducationMFA in Industrial Design | Warsaw Academy of Fine Arts | PolandPrize & Experience2021[Woke up like this] solo exhibition in Oneroom Gallery- London Design Festival / London, England2020Individual presentation during virtual Dutch Design Week- 'Designer of the Year' / Arena Design, Poland2019Individual presentation during Ambiente Frankfurt- Frankfurt, GermanyIndividual presentation during Dutch Design Week- Eindhoven, Netherlands2018Individual presentation during New York Design Week- New York, USA2017Individual presentation during Paris Design Week, NOW! Le OFF- Paris, FranceIndividual presentation during Les Puces du Design- Paris, FranceIn the collectionStedelijk Museum, Amsterdam, NetherlandsContact InformationWebsite: www.uauproject.com/www.uaushop.euInstagram: @uauprojectEmail: info@uauproject.com3. About NMDSNMDS(NOROO Milan Design Studio)_ Spatial Design / Lighting DesignNOROO Milan Design Studio was founded by NOROO Group, which has led the history of the Korean chemical industry by working in various fields such as color, material, and finishing for 78 years.NMDS generates networking and shares visions and ideas through dialogue and activities between creatives, industry experts, and scholars. Composed of an international group of professionals from different areas from architecture to design, from contemporary art to site-specific installations, from scenography to lighting design, NMDS offers total design solutions founded on colored intelligence.VisionColorful Intelligence by NOROO∙ Total design solution based on the colorful intelligence∙ Providecreative ideas and inspiration in color∙Customer-specific strategy managementRecent Works2023∙Brascia Museum- Lighting Design / Italy2022∙Milan Design Week [Moooi envisioned by LG OLED]-Coordination & management / LG, Korea∙Milan Design Week [24 Hours with BOERO]-Exhibition Design / Boero, Italy2021∙Lagusa Cathedral- Lighting Design / Italy∙Pastry 'Dolce'- Interior Design & Brand Identity Design / Italy2020∙Urban regeneration project- Color Design / Italy2019∙Milan Design Week [TIDES by Kwangho Lee x Wang&Söderström]- Coordination & Management / NOROO, Korea∙Milan Design Week [Monochrome&Monologue]- Coordination / KCDF, KoreaContact informationWebsite: www.noroomilan.comInstagram: @noroomilandesignstudioFacebook:fb.com/noroomilan.designstudio.1Email: info@noroomilan.comPhone: +39 02 4944 55004. About NOROO GroupSince its establishment in 1945, NOROO has gained widespread recognition in the fine chemical industry in South Korea. Along with offering a diverse product lineup that includes paint, ink, resin, and plastics, NOROO has been actively engaged in various brand and marketing ventures related to color. In particular, NOROO's in-house color consultancy, NOROO Seoul Design Studio (NSDS), releases yearly color trend forecasts for design, art, architecture, and the mobility sector in their trend book 'COVER ALL'. This annual publication has become a valuable resource for industry professionals seeking to stay current with the latest color trends.NOROO International Color&Trend Show(NCTS), Seoul, KoreaTrend Book-Cover All Launching Exhibition, Ginza 6, Tokyo, JapanNOROO GroupWebsite:www.norooholdings.comNCTS info:http://norooholdings.com/en/media/?pIdx=trendShow&B_Name=center&b_dir=bbs&b_url=ncts_list&category=ncts_eninstagram: @noroopaintBusiness AreaChemicals / Agriculture / Distribution / Consulting & Design

6.4.2023

NOROO Holdings affiliate The KIBAN expands social ...

The Kiban, an agricultural life affiliate of Noroo Holdings co. ltd., announced on the 23rd that it had visited a nursery school in Anseong and shared its own crops.This sharing was conducted to support high-quality fruits such as melons for children in orphanages. The Gibbon Breeding Research Institute has carried out social contribution activities to deliver directly harvested crops to local vulnerable groups and facilities.An official from The Kiban said, "We plan to continue to support high-quality crops such as tomatoes and cabbages produced at the research center in nursery schools and senior citizens' homes."Meanwhile, ‘Sinsaeng Dongsan’, established in 1951, is a social welfare corporation that provides care and stable living for children aged 3 to 18.The Kiban cultivates various crops through seed and breeding research and fruit seed processing and distribution business. Researches and distributes representative crop brands such as Healthy Honey (Melon) and Pink Star (Tomato), as well as tomatoes, peppers, cucumbers, and cabbages for overseas export.

23.3.2023

NOROO Holdings affiliate 'The KIBAN' and K...

Contributing to the sustainable development of developing countries through the export of domestic seedsNOROO Holdings Co., Ltd. announced on the 21st that 'The KIBAN', an agricultural life affiliate, was ed as an IBS (Inclusive Business Program) partner company of the Korea International Cooperation Agency (KOICA) in Laos and provided technical training on seedling raising and cultivation methods.This partnership was conducted for the purpose of developing local rural areas, reducing poverty, increasing agricultural production, creating jobs for the underprivileged, and strengthening agricultural capacity. Korea International Cooperation Agency Director Kim Myeong-jin and Deputy Director Kim Na-young, who visited the KIC production base according to the training schedule, checked the performance of the seed business and the progress of dissemination of production technology, and expressed expectations for the purpose and direction of both companies.An official from The KIBAN said, "The KIBAN is continuously expanding support for Korean-style agricultural development in line with the agricultural development strategy of the Ministry of Agriculture and Forestry of Laos.

22.3.2023

NOROO Holdings launches ‘ESG Committee’ for sustai...

NOROO Holdings announced that it launched the 'ESG Committee' to practice sustainable management and expand the basis for ESG management.NOROO Holdings, the management control tower of NOROO Group, established a dedicated department in 2016 to promote more systematic ESG management and enacted the Code of Ethics and Corporate Governance Charter. In addition, it published a sustainability report and a corporate governance report to present the group's ESG management direction.The ESG Committee was also newly established for the purpose of strengthening ESG management at the group level. This is to practice sustainable management activities in the areas of environment, society, and governance for sustainable growth centered on the committee, and to expand the participation of the board of directors in ESG management activities. The committee was approved by the board of directors on March 6, and is preparing to launch the ESG Promotion Committee of Noroo Paint co. ltd., the main affiliate.Noroo Holdings is recognized for its ESG management performance, such as obtaining an A grade for two consecutive years in the regular evaluation of the Korea ESG Evaluation Institute.An official from NOROO Holdings said, "We will promote sustainable management activities for customers and the environment through the ESG Committee."

22.3.2023

‘NOROO Paint X Saint Nine’ launches ESG Edition ‘G...

- ‘Eco-friendly ESG package’ using eco-friendly water-based paint and natural bambooNoroo Paint announced that it has launched an ESG edition ‘golf ball package’ with Nexen Saint Nine, a brand specializing in golf equipment.The ‘ESG golf ball package’ consists of 8 golf balls with eco-friendly water-based paint and 6 golf tees made of natural bamboo. In addition, the package box used eco-friendly materials and printing methods.Targeting MZ golfers, who have recently become the main players in golf consumption, the 'Pop Art' design, which characterizes paint cans and golf balls, is composed of balls of various colors such as white, fluorescent, light green, and yellow, which further enhances usability and design. increased attractiveness.This project is one of the ideas that came out while the two companies set up an “ESG management policy,” which is increasingly important, and promoted sustainable management while contemplating “how to communicate ESG management effectively with customers.”In line with this purpose, the product was produced to jointly find the ‘intersection of sustainable ESG management philosophies pursued by both companies’ and to communicate this with consumers in a friendly manner along with their respective brand values and identities.The ESG golf ball set is sold in limited quantities at Noroo Paint's online shopping mall 'Color Mate Mall'.

20.2.2023

NOROO Holdings affiliate ‘The KIBAN’, a specialize...

NOROO Holdings announced on 11th November 2022 that it has set out to build a local agricultural production base in Laos with its affiliated agricultural affiliate ‘The KIBAN’.An official said, "Laos, an agricultural country in Southeast Asia, is highly dependent on seed imports and has no seed distribution system, so the agricultural market is very poor in terms of the distribution of defective seeds."“With this background, Korea and Laos started supporting local agriculture through the establishment of a partnership between two countries, The KIBAN was ed as an ‘Inclusive Business (IBS) partner company’ of the Korea International Cooperation Agency (KOICA)’s national project last year, and began to enter the local market in earnest.IBS is a special program which contributes to the sustainable development of developing countries by linking corporate social contribution activities and strategies related to shared value creation with Official Development Assistance (ODA).”He also added, “The KIBAN set out to build an agricultural production base with the vision of serving as a supplier of high-quality seeds, which is the basis for modernizing agriculture in Laos. At the current production base, we have achieved positive results by cultivating some items, and we are aiming for completion in the first half of next year.”Aligning with the agricultural development strategy of the Ministry of Agriculture and Forestry of Laos, The KIBAN is expanding support and establishing a Korean-style agricultural development vision, such as △rural development △poverty reduction △agricultural production increase △job creation for the underprivileged class △strengthening of agricultural capacity.An official from Noroo Holdings said, "We expect to make a great contribution to the productivity increase of Laos' agriculture through the joint project with KOICA.”He also added “We will do our best to make successful story through the ‘K-Seed’ from Noroo Group of Laos’ agricultural industry,”

11.11.2022

NOROO Holdings establishes co-operative relationsh...

NOROO Holdings announced that it has established a strategic co-operative relationship with ‘Oscar Agra Techno’ (OAT), a Japanese agricultural company, through KIBAN Tech, an affiliate specializing in agriculture.OAT is an agricultural technology company that develops and sells fertilizers and crop protection agents as an affiliate that was spun off in 2010 from Otsuka Chemical, one of Japan's leading chemical companiesIn particular, as an affiliate of the Otsuka Group which developed ‘Pocari Sweat’ and ‘Oronamin C’, which are well-known in Korea, the parent company’s core technology, ion technology, is applied to agriculture to produce crop protection agents on its own, raising the activity of ions in the fertilizer sector. owns a number ofThrough the establishment of this cooperative relationship, both companies have granted KIBAN Tech the exclusive domestic sales right for the OAT product line, and KIBAN also entrusted OAT with the priority of sales contracts when it enters the Japanese market. In the long term, they also promised cooperation to develop overseas markets such as Southeast Asia.An official from Noroo Holdings said, “The partnership between KIBAN Tech and OAT in Japan has a great synergy effect because there is no overlapping business. We want to spread the excellence of 'K-agricultural technology' to the market.”Meanwhile, KIBAN Tech, established in 2014, is researching and developing agriculture-related products based on seed surface coating technology and smart farm technology, and distributing various functional agricultural materials such as shading agent for greenhouses and seed coating for high temperature control.

9.11.2022