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Breaking the boundaries among industries through COLOR in 2018

2017.11.20

 

 

- ‘NCTS 2018’ (Noroo International Color Trend Show) was held in DDP
-  Global color/design trend standards of Korean industry of 2018 were presented
- 1,000 people participated, including color/design practitioners, planning/marketing practitioners, academia, research institute, university students and other.

 

On November 16, 2017, Noroo Group successfully completed NCTS 2018 (Noroo International Color Trend Show) at “DDP(Dongdaemun Design Plaza)”.
 NCTS 2018, which celebrated its 7th anniversary this year, is a representative event that demonstrates color and design trends and inspiration in the Korean industry. More than 1,000 people attended the event including color / design, planning / marketing practitioner, research institute, academia, and university students.
 
The theme of this year show was “ASSEMBLAGE”. In addition to the traditional industries, we invited experts from the growing markets of space, interior, furniture, hair and makeup to present the global color and design direction and strategic inspiration for global design for 2018~2019. In particular, the cases where the boundary between the two kinds of regions were broken through colors were introduced.
 
Fabian Oefner, a TED speaker who collaborated with global media (Washington Post, BBC, CNN) and Ferrari, was highly acclaimed by demonstrating experimental techniques directly in front of the audience.

Ico Migliore, a space director in Global fashion company, “MaxMara” and a space director at the Museum of Modern Art in New York, presented creative examples by giving an interesting lecture on 'The Essential Role and Meaning of RED and YELLOW'.

Lee Kwang Ho, who became a topic of discussion after the collaboration with FENDI and Onitsuka Tiger, showed expression techniques that transcended practicality and artistry. His honest sharing about methods of how to get daily inspiration has received a lot of sympathy from the audience.
Katsuya Kamo, the master of hair and makeup in Japan, who was supervised by Karl Ragerfeld, Chanel Haute Couture and Fendi collections, presenting the actual works and his future insights. Especially, the hair / make-up area attracted much attention as this area was covered for the first time.
The introduction given by chief researchers of NPCI, Hyun Jung O and Kim Seung-hyeon on 「2018-2019 trend colors and applications」 that were ed by Big Data, and on the methods of how to strategically utilize colors desired by consumers' has received a great acclaim from the audience.
The color book, 'COVER ALL Vol. 02, "Assemblage" issued by NPCI was a huge success (a limited Edition of 60 copies).
 
The works of Lee Kwang Ho and Lee Sang Min, reflecting the latest trends were exhibited at the venue to give the audience an opportunity to experience new colors and designs. The authors themselves described their works.
This year major projects, such as "99% IS X NOROO" (fashion show) and "POW! WOW! X NOROO "(Urban Renaissance Project) were introduced. The effort of Noroo Group to get closer to customers through color and design was highly appreciated.

Noroo Paint, the subsidiary owned by holding company of Noroo Group, Noroo Holdings Co., Ltd has launched 'NPCI' (NOROO-PANTONE Color Institute) in 2014. The institute provides technical cooperation and consultancy in various fields such as architecture, automobiles, home appliances, fashion, interior, and marketing.

 

 

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