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NOROO Group, ‘2018 NOROO International Color Trend Show (NCTS 2018)’

2017.11.7


 

 
- Global color / design trend standards of Korean industry in 2018 ~ 19
-  Approximately 1,000 people including color / design, planning / marketing practitioners, academia / research institutes students will participate.


NOROO Group will hold NCTS 2018 (NOROO International Color Trend Show) at DDP (Dongdaemun Design Plaza) on November 16th.

This year, it will be the 7th show of NCTS, which has become a representative color / design seminar in Korea. About 1,000 people, including business executives, members of research institutes and academics will participate. The show content includes the prediction of global color and design direction for 2018~2019, and sharing of strategic inspiration from global experts.

This year, we will invite the best professionals in the field of traditional industry and space interior, furniture, hair / make-up with the theme of "ASSEMBLAGE" and provide various visual and stereoscopic solutions.

This year's theme is "ASSEMBLAGE", we are inviting the best experts in the traditional industry and space interior, furniture, hair / makeup, and various views and three-dimensional solutions will be provided during the show.
 
Firstly, the representative speaker of TED, will introduce Washigton Post, BBC and CNN; Fabian Oefner, who did a famous collaboration with Ferrari, will showcase experimental techniques and future trends that connect science and color; Professor Ico Migliore, who did a space design for the New York Museum of Modern Art (MoMa), the exclusive director of space design at MaxMara and the winner of the 10th Red Dot Award will show examples of combinations of Color, Light, Architecture.

Additionally, the participant of FENDI's global project "Fatto a Mano", Lee Kwang Ho, who also became a hot topic after collaboration with Onitsuka Tiger and Gentle Monster, will present a technique that goes beyond the boundaries of practicality and artistry.

Katsuya Kamo, the master of hair and makeup in Japan, who directed Karl Ragerfeld, the most influential designer of the 21st century, and supervised hair designs for Chanel Haute Couture and Fendi collections, who has also directed Comme des Garçons at Paris Fashion Week since 1996, will give a speech for the first time in Korea.

And lastly, the researchers of NPCI (NOROO Pantone Color Institute) will introduce trend colors of 2018~2019 derived from Big Data and examples of effective applications; they will also announce plans for the strategic utilization of 'color desired by consumers'. This event venue will display exhibits (not including furniture and lighting) that reflect the latest trends to give the audience the opportunity to experience the work.
 
NOROO Group has launched 'NPCI' (NOROO-PANTONE Color Institute) under Noroo Paint Co., Ltd., a subsidiary of Noroo Holdings in 2014, to engage in consulting business in various fields such as technical cooperation with customers, architecture, automobile, home appliance, fashion, interior and marketing.
 
For this event, Noroo Panton Color Research Institute (NPCI) will release a total of 60 limited edition color books, 'COVER ALL Vol.02', which contains the essence of the latest 'color / design' trends. 

 



 
‘NOROO International Color Trend Show’, which has become the representative color seminar event of the Republic of Korea, celebrates its 7th anniversary this year.  The show will continue to provide various information about color and strategic know-how to the Korean industry.

Tickets for this event are available for purchase through Interpark. We offer a 10% discount for groups purchasing 10 or more tickets. For further inquiries, please contact Noroo Paint Customer Cultural Center: 080-944-7777 (toll free).

 

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