[Tokyo Ginza Six Tsutaya Bookstore Event Site, Photo courtesy of NOROO Group]

From 29th Nov. to 2nd Dec., 2018, Noroo Group in South Korea had announced that the limited edition of color trend book, <COVER ALL, Vol.03, 'Essence'>, which is a collection of the latest color design information, was successfully launched at Tsutaya bookstore in Tokyo Ginza Six. 

The color & design trend book proposes future color and design trends derived from big data, published annually by NPCI (Noroo Panton Color Research Laboratory), a subsidiary of Noroo Holdings Co., Ltd. This year, the book explains 'Essence' as the subject of 'Color Essentials', and also explores the technique of applying new materials and latest trends.

The book is referred as "Korea's leading color trend book" of which the contents are very much comparable to the trend books of foreign companies, is introduced every year through NCTS (Noroo International Color Trend Show) at DDP. It was acknowledged that NOROO was the first Korean company to launch in Japan.

The showcase was held at the Tsutaya bookstore in Ginza Six, Tokyo, which leads the latest trends in Japan, is based on the concept 'ES-SENSE' (meaning 'a feast of countless senses') with a special installation. In the era of accelerated everyday change, images that symbolize "creativity and inspirational elements" were projected on real-time moving canvas and received praise from many Japanese customers who thought "It seemed as if I have come to the gallery"

The main cover design was created by Swiss artist Mr. Fabian Oefner, who earned fame for TED lectures and Italian car brand, Ferrari collaboration. The main cover design was created by using his unique technique called ‘Explosion Collage’, which visually expresses the process of decomposing the picture into thousands of pieces due to the invisible force, also brought huge attention & great interests in Japan.

[Cover ALL Vol3. Main Image, Fabian Oefner X NOROO, photo courtesy of NOROO Group]

“We are very proud to enter Japanese market, which is considered to be the largest market in Asia, thanks to the superiority of contents of <COVER ALL>," said a NOROO official. 

“We will challenge Global market with our accumulated information on colors and painting expertise.”

As a leading color company, NOROO had collaborated with many artists such as Mr. Lee Kwang-ho (who is well known for collaborating with FENDI, Hyundai Motors and etc.) for <design Miami / Basel 2018> and artist crew 'POW! WOW!’ and supported Finland's 100th independence anniversary exhibition <Moomin, the original painting exhibition>.

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