Photo 1: 2020 Red Dot Design Winner :'TIDES', Photo courtesy of NOROO Group 

NOROO Holdings, a holding company of NOROO Paint co. ltd., has won the 'Brands & Communications Design Award' at the <2020 Red Dot Design Award>. In 2018, NOROO also received the in Red Dot for the first time among Korean paint & coatings industry companies, and brought huge attention.

The “Red Dot Design Award”(Germany), which started in 1955, is called as the “Global Top 3 Design Awards” along with “IF Award” (Germany) and “IDEA” (USA).

In this special awards, they judge not only the design aspect but also evaluate ‘creativity’ and ‘innovative skills’ comprehensively to the best design by field.

The award-winning work, 'Tides' is a masterpiece that was exhibited during ‘Milan Design Week’ in 2019.

It has been a topic of collaboration with artists Lee Kwang-ho and Burberry, who have collaborated with domestic and global brands such as Fendi and Dior. Is the work of 'Wang & Söderström'.

The Tides theme had been inspired by B color trend book “cover all” (2018 version, Theme : ‘Essence’), published annually by NSDS (NOROO Seoul Design Studio) - `Tides’, which symbolizes the original beauty of nature'' is beautiful. It was received by the audience by expressing it as a sculpture and space composition. The artist's stool, which shaped the moon, showed beautiful images and was used as a resting place for the audience, and was praised as a work with aesthetics and functionality.

This exhibition was ed as a topic of “The Top 10 Exhibits in Milan” by FRAME, the global architectural magazine frame, and “Exhibit 15 that should not be missed” by Italian famous interior magazine D CASA.

[Photo 2: from left 'Wang & Söderström', Lee Kwang-ho, Photo courtesy of NOROO Group]

An official from the NOROO Group said, "We are honored to have won the Red Dot Design Award of the world's authority twice." At the same time, we would like to establish ourselves as a global company that provides cultural and artistic inspiration.” 

From Dong-A daily newspaper