◆ 2020 Mecenat Grand Award / Mecenat People Award ◆

"I am very much honored to receive the 'Mecenat Award', that is awarded to people who have contributed to the promotion of culture and arts.

On the other hand, as an entrepreneur, I feel more responsible for supporting culture and arts."

Han Young-jae, the Chairman of Noroo Holdings co. ltd., recently expressed his feelings for winning the 'Mecenat people Award' at ‘2020 Mecenat Awards’ ceremony for contributing to the development of local culture through support for cultural and art organizations and infrastructure.

The Mecenat Awards, which celebrated their 21st anniversary this year, are awarded by the Korea Mecenat Association.

The awards are given to companies and people who have contributed to the development of culture and arts and to the expansion of the people's enjoyment of art. Among them, the Minister of Culture and Sports Award, the 'Mecenat people Award', has been given to individuals who have contributed to the promotion of culture and arts.

Chairman Han has been sponsoring numerous art organizations, including ‘Korean National Opera Group’, ‘Korean Festival Ensemble’, ‘Seoul Foundation for Arts and Culture’, ‘Korean Symphony Orchestra’, ‘Ham Shin-ik and Symphony Songs’, and ‘KBS Symphony Orchestra’.

By emphasizing the social importance and expansion of the enjoyment of culture and arts, it supported the underprivileged to experience performances, thereby reducing the regional imbalance in cultural infrastructure. Chairman Han, who has supported numerous art organizations ranging from millions of won to hundreds of millions of won, has already been famous for being a thankful supporter in the classical music world.

Chairman Han said, "We have been focusing on support activities to directly visit the culturally marginalized class in our society. This is not a temporary sponsorship or marketing practice, but through long-term and continuous support, ‘contributing to society by reducing the cultural gap in our society'." is part of Noroo Group's social responsibility."

Chairman Han has sponsored numerous musicians. The case of Chairman Han's full sponsorship of Ham Shin-ik and Symphony Song Orchestra's ‘The Wing’ project has been reported to many musicians.

‘The Wing Project’ is a project designed to break down the barriers to regional imbalances in cultural infrastructure such as music performance halls and the entry of low-income people to cultural and artistic activities.

Maestro, Ham Shin-ik and the Symphony Song Orchestra visited people living in regional area and provided a classy classical performance.

However, such an activity can never be accomplished without the help of companies. The reason why Ham Shin-ik and Symphony Song Orchestra have been running a solid growth path for six years since its foundation is same reason why the partnership between Chairman Han and Noroo Holdings co. ltd. has become the most important energy.

Chairman Han sympathized with the goal of resolving the cultural

imbalance by region and income, which the Wing project wanted, and began to support the symphony song orchestra with Ham Shin-ik.

Chairman Han, who immediately began helping Ham Shin-ik and the Symphony Song Orchestra. He started with a 5.5t truck, a moving stage worth over 200 million won, and sponsored the tour around the country.

Mastro, Hahm Shin-ik and Symphony Song Orchestra have also been sponsored by Noroo Holdings co. ltd., that regular concerts held at the Seoul Arts Center and Lotte Concert Hall in Songpa, Seoul. Based on such help, The Wing Project is a national institution such as National Sorokdo Hospital, Hanawon, military units, prisons, schools, nursing homes, free food service centers, Jeju Island Stone Park, Namhae-gun Exile Cultural Center, Yeosu Yi Sunshin Square, Jeonju City Hall, Sejong City Lake Plaza, etc. He made a remarkable contribution to closing the cultural gap by touring and performing.

Chairman Han expressed his impressions of the award, "Culture and art is an excellent medium that connects communication among members of our society."

As such, through the sponsorship of art groups, Chairman Han provides opportunities for art groups to be active on the stage, as well as helping more people to experience high-quality performances.

In addition, they are engaged in contributing activities that utilize the characteristics of corporate products. Noroo Holdings co. ltd., run by Chairman Han, is carrying out various activities using paints and colors as it has Noroo Paint co. ltd as its main subsidiary.

Representatively, it is practicing corporate social responsibility and 'Noblesse Oblige' through cultural contribution activities such as supporting urban regeneration projects and art projects.

Also there is a case where Noroo Holdings, led by Chairman Han, provided free paints to improve the environment of local communities such as libraries and zoos.

Last year, NOROO Holdings also supported the ‘Small Painting Project in our Village’, in 2018 the ‘Hanoi Hoan Kien Mural Project’ and ‘The Independence Hall Mural Creation Project as well.

Haesol Vocational Academy, an alternative school for vocational education for North Korean defectors, also received the help of Chairman Han and Noroo Holdings last year.

Chairman Han said, "NOROO Group has been practicing the spirit of entrepreneurship, he added, "We will continue to provide support so that we can close the cultural gap in our society and allow everyone to enjoy various culture and arts."

[Reporter Lee Jong-hwa]

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