Stealth paint, carbon reduction type building mate...

80th anniversary of establishment, new technology and newproduct exhibition, 300 people including group and partner companies attendedPresenting future industryportfolio direction, hybrid transparent protective coating, etc. used invarious industries such as interior design NOROO Group is one of the few long-lived companies that has beenaround since the beginning of Korean industry. From the days of painting theexterior walls of buildings, it has supplied high-performance paints toindustries such as railways, shipbuilding, automobiles, and electronics. Now,it is evaluated as a ‘material-based technology company.’To celebrate its 80th anniversary, NOROO Group held the ‘2025 NewTechnology and New Product Exhibition’ at its Anyang headquarters for five daysfrom April 14. It was an event to officially announce the results of itstechnology-centered future strategy to the public. A NOROO official explained,“The time accumulated over 80 years has become a technological asset,” and“‘surface painting technology’ has transformed into ‘materials that support theindustry. ’”NOROO Paint did not introduce technology but revealed the directionof NOROO’s future industry portfolio transformation. About 300 people fromgroup companies and partners attended the exhibition. This was to form a‘company-wide consensus for innovation.’ A two-wayreal-time program was also held in which employees within the group couldparticipate online.[Photo courtesy: NOROO Paint]In addition to the presentations, the event featured streamingtechnical explanations and live Q&A sessions, where members had in-depthdiscussions about the product’s performance, applications, and marketability.The exhibition was organized around three strategic technologyareas. The most notable product was ‘stealth paint.’ This product is a specialpaint for the defense industry that simultaneously achieves excellent radiowave absorption and light weight through precise design of polymermicrostructure and particle composition. A research institute officialexplained, “The defense sector is an area that requires national strategictechnology,” and “It is a bridgehead for entering the high value-added advancedmaterials market.”In the future growth engine technology section, a total of sixtechnologies were revealed with the keywords of environment, safety, andsustainability. The most notable technology was the ‘Battery Flame RetardantMolding Agent’ for electric vehicles and energy storage systems (ESS). Thisproduct is a new material that simultaneously secures high flame retardancy andelectrical insulation. ‘Carbon Reduction PCM Building Material Paint’ is amaterial that can substantially reduce carbon dioxide emissions whilemaintaining the properties of the existing color steel plate manufacturingprocess. It is evaluated to be suitable for the construction and industrialmaterial fields where environmental regulations related to carbon neutralityare being fully applied.The market-leading technology section focuses on improvingperformance in areas with high consumer contact points. The representativeproduct, ‘Hybrid Transparent Protective Coating’, is a mixture of epoxy andsiloxane resins to ensure scratch resistance, fast curing time, and excellentdurability. It can be used in various industrial sites such as parking lots,hotel lobbies, and exposed concrete interiors.The technology that NOROO emphasized at this exhibition is evaluatedas a strategic technology that responds to the paradigm shift in the market.Bang Yang-guk, head of NOROO Paint Research Institute, said, “This is astrategic declaration that clearly shows what we will focus on for the next 10to 20 years.” He added, “NOROO Group has held technology exhibitions in thepast, but this 80th anniversary is even more meaningful in that it was a placewhere the entire group shared technology and thought about market changestogether.”

23.6.2025

NOROO Paint, which added color to the industrializ...

Leading the 'Philosophy of Color' for 80 years Competing with quality even in global crises Expanding overseas including supplying financial paints Diversifying business including secondary battery paints Showcasing technological prowess at Milan Design Exhibition 50 years of social contribution with Anyang CityFounded in 1945 in Hoehyeon-dong, Seoul, ‘Daehan OFFSET Ink’ added color to the industrialization of the Republic of Korea under the name of ‘NOROO Paint.’ The founder, Chairman Han Jeong-dae, expanded into the paint business by establishing a modern production system during the period when even securing raw materials was difficult immediately after liberation. This is the root of NOROO Paint’s technological independence and quality philosophy.NOROO Paint has grown together with the value of ‘color’ in all industries, from residential spaces to future cars and secondary batteries. Since the mid-1960s, it has expanded its appearance significantly by pursuing business diversification and technological advancement in line with the government’s export-oriented policy. In 1974, it was officially recognized as a partner in the development of national industry by receiving the Bongtap Industrial Medal from the Prime Minister.[‘Hongchul Wonderland’, a collaboration between NOROO Paint and broadcaster Hongchul, exhibited at the 2024 Milan Design Week. Courtesy of NOROO Paint]◇ Rapid growth amid economic crisisEven in the midst of crises such as the 1970s day shock, the 1990s foreign exchange crisis, and the 2000s financial crisis, NOROO Paint did not waver. It established a cutting-edge research institute, diversified its business, operated a new factory, and spurred research and development (R&D). It raised its quality control and production system to the international level. It sent a signal flare to enter the overseas market by supplying paint to the Chinese Forbidden City renovation project.In the 2000s, under the leadership of Chairman Han Young-jae, the company made full-scale inroads into the Chinese and Southeast Asian markets. By introducing company-wide safety and environmental management, it secured both sustainability and competitiveness. This strategy became a decisive turning point that placed NOROO Paint among the ranks of global paint companies.In the 2010s, NOROO Paint established the brand integration strategy, ‘NOROO WAY’. Through a strategic partnership with PANTONE, it actively introduced global color trends and technologies. It established joint ventures in Malaysia, the Middle East, India, and Turkey, and rose to a position leading the trend of the paint industry. It implemented a strategy of exporting technology and design sensibility centered on ‘color’.◇ Color Sensitivity Shines in MilanNOROO Paint is not just a company that manufactures architectural paints. It is developing next-generation technologies such as secondary batteries, aviation and defense industries, and carbon-reduction paints. The ‘NOROO Group New Technology and New Product Exhibition’ was designed as a place to share technological innovation achievements and discuss future strategies. The exhibition was a site that intensively showed what NOROO Paint is preparing for sustainable growth and strengthening global competitiveness.NOROO Paint participated in the ‘2024 Milan Design Week’ and presented the brand color exhibition content ‘Hongchul Wonderland’. Milan Design Week was an event where designers and brands from around the world gathered in Milan, Italy to share future design trends.NOROO Paint emphasized that color is a key element that goes beyond the simple properties of a product and sensually changes human life. It emphasized color research capabilities and unique color aesthetics.‘Hongchul Wonderland’, created in collaboration with broadcaster Hongchul, is an experiential exhibition that combines popularity and artistry, and has received favorable reviews from young visitors and global media. NOROO Paint’s participation in the exhibition has become an opportunity for NOROO’s philosophy on the design industry and color culture to be recognized on the international stage.◇ 50 years of partnership with Anyang CitySince its establishment in Anyang, Gyeonggi Province in 973, NOROO Paint has been practicing social contribution activities in cooperation with Anyang City for over 50 years. To mark World Environment Day, approximately 130 employees, citizens, and public officials participated in the Anyangcheon cleanup activity.On the anniversary of its founding, the tradition of donating rice received instead of wreaths to local residents has continued. Under the slogan, “Partners Walking Together with Citizens,” the labor -led charity bazaar called the Hands of Love was also held.NOROO Paint’s self-evaluation is that the 80 years since its founding are the result of a ‘philosophy of color’ that has not wavered from technological advancements and market changes. NOROO Paint stated, “NOROO Paint, which has colored industry, people, space, and emotions, will not stop its brushwork to paint a better tomorrow.”

23.6.2025

The Kiban, selected as ‘2025 Global Leading Compan...

Accelerating the globalexpansion of domestic seeds… Opening overseas markets with seeds developed forlocal market The Kiban, an agricultural lifescience affiliate of Noroo Group, has been selected as the final candidate forthe ‘2025 Global Leading Company 1000+’ support project hosted by the Ministryof SMEs and Startups. This project is a nationalstrategic project which comprehensively evaluates technological prowess, exportperformance, overseas market development potential, etc. to and supportsmall and medium-sized enterprises with high growth potential.After going through strictscreening, The Kiban achieved official export performance of over 5 milliondollars in 2024 and proudly ranked as a ‘strong small and medium-sizedenterprise.’With this selection as anopportunity, the company plans to further strengthen its overseas marketdevelopment activities. In particular, it plans to expand its export regions bydistributing local customized vegetable seeds centered on major exportingcountries such as Central Asia, the Middle East, China, and the United States,and establishing a strategic cooperation system with global buyers.A representative of thefoundation said, “We will continue to do our best to research and developvegetable seeds suitable for the global market and varieties suitable forclimate change to increase competitiveness and to widely publicize theexcellence of Korean seeds to the global market.”

11.6.2025

‘Noroo Paint’ and ‘Kumho Construction’ corporate l...

Noroo Paint, oneof the major fine-chemical company if Korea, had announced on the 16thMAY that it signed a business agreement(MOU) with Kumho Construction companyfor the systematic management of apartment color design.This agreement is a strategic partnership to secure expertise andsustainability in the overall color design of apartment exteriors.Based on mutualtrust, the two companies will establish a system to maintain consistency andquality in color design for complexes applying Kumho Construction's newresidential brand 'ARTERA', and will increase the level of design perfectionthrough systematic management and consulting.Noroo Paint willprovide Kumho Construction with expert information on color design and relatedpaints, and will be in charge of overall development consulting to ensure thatthe apartment color maintenance and management system operates smoothly. The twocompanies plan to share information on color design and, based on this, preparea design guide that matches the characteristics of each complex and the needsof residents.Within the scopeof the agreement, both companies plan to pursue joint promotional and marketingactivities through consultation.Kim Hak-geun,managing director of Noroo Paint, said, “Design is an important language thatspeaks of a brand,” and added, “This agreement will be a good example ofarchitectural design innovation through collaboration between privatecompanies.”

20.5.2025

NOROO Paint Unveils ‘Green Aurora’ - A Touch of Lu...

[2025 Spring Interior Preview]Introducing ‘Green Aurora’ PaintAs the final throes of winter persist, anticipation for spring grows ever stronger. The season of renewal brings with it changes in lifestyle—whether through marriage, relocation, or the fresh start of a new academic or professional journey. Amidst these transformations, reimagining one’s living space becomes an essential part of the process. This year, leading interior design companies are setting the stage for spring with their latest trends.NOROO Paint, the main chemical business affiliate of NOROO Holdings has unveiled an exquisite collection of 18 paint options, centered around the vibrant Green Aurora shade, offering a refreshing and sophisticated touch for spring interiors.‘Green Aurora’—The Color of Seoul, Inspired by NatureThe recently launched Green Aurora has been designated as Seoul’s official color of the year. This nature-inspired green hue exudes a sense of freshness and tranquility, creating a serene yet invigorating ambiance in any space.Through meticulous formulation and rigorous testing, Noroo Paint has successfully captured the essence of Green Aurora—reminiscent of lush summer foliage basking under streetlights at dusk. The brand’s innovative approach allows consumers to personalize their interiors with a hue that resonates with their unique aesthetic preferences.Transforming Spaces with ‘Green Aurora’Noroo Paint has also introduced expert styling tips for incorporating Green Aurora into self-designed spring interiors. Applying this shade to walls or ceilings instantly revitalizes a room, infusing it with a vibrant yet calming atmosphere. For a distinctive touch, patterned brushstrokes—whether in vertical or horizontal directions—can add depth and character. When used on ceilings, the color creates an illusion of expanded space, making rooms feel larger and more open.Beyond walls, Green Aurora serves as an elegant accent for furniture and decorative pieces. Painting table and chair legs, or incorporating wooden shelves and bookcases in this hue, adds a touch of personality to any setting. Floor elements, such as tiles or carpets in Green Aurora, can unify the overall aesthetic, creating a seamless and harmonious interior design.To achieve a balanced look, matching floor and wall colors within similar tonal ranges fosters a sense of stability and cohesion. Alternatively, opting for contrasting tones can create a striking visual impact, lending a bold and dynamic statement to the space.Where to Find ‘Green Aurora’ PaintNoroo Paint’s Green Aurora collection is available at authorized Noroo Paint distributors. The selection includes 11 premium eco-friendly water-based paints, ideal for interiors and architectural applications, alongside seven oil-based paints designed for flooring and waterproofing solutions.Since 2023, Noroo Paint has pioneered industry collaboration with the Seoul Metropolitan Government, establishing an MOU to support the ‘Design Seoul 2.0’ initiative and the development of the city’s official color palette. This partnership has led to various public engagement efforts, including the launch of the Seoul Color Standard Book, reinforcing Noroo Paint’s commitment to innovation and urban design.A Noroo Paint representative remarked, “Our newly released ‘Green Aurora’ paint, inspired by nature, is the perfect choice for spring interiors. We encourage homeowners to embrace the refreshing charm of ‘Green Aurora’ and transform their living spaces with this invigorating hue.”

20.2.2025

NOROO Holdings' The KIBAN Achieves IBS Project ...

- Contributing to the Laotian Community While Expanding Global Market Reach with Korean SeedsThe KIBAN, an agriculture-specialized subsidiary of Noroo Holdings, has successfully concluded its five-year agricultural development project in Laos in collaboration with the Korea International Cooperation Agency (KOICA). By introducing customized seedling and cultivation techniques, the initiative has significantly improved agricultural productivity and increased local farmers' incomes, thereby enhancing the reputation of Korean enterprises in the region.The KIBAN entered the Laotian agricultural market through KOICA's Inclusive Business Solution (IBS) Program, a flagship initiative fostering public-private partnerships to establish sustainable economic models in developing nations.Notably, The KIBAN is a vertically integrated company specializing in the development, distribution, and sale of seeds tailored for international markets. Leveraging its strong research and development (R&D) capabilities, the company has gone beyond simple technology transfers by independently developing and distributing seeds optimized for the local climate and dietary preferences. This commitment to innovation has positioned The KIBAN at the forefront of agricultural technology advancements in Laos.The KOICA IBS project in Laos has been recognized as one of KOICA’s "Best Practices", highlighting its effectiveness in fostering sustainable agricultural development. The KIBAN continues to focus on promoting the superior quality of customized Korean seeds to international markets.Building on its success in Laos, The KIBAN plans to expand into China and Eurasian markets, further pioneering global agricultural innovation.By strengthening the agricultural competitiveness of developing nations and supporting sustainable growth through public-private cooperation models, The KIBAN aims to lead the next wave of agricultural transformation worldwide.

11.2.2025

NOROO Paint, a Subsidiary of Noroo Holdings, Signs ...

- Addressing Food Insecurity for the Underprivileged and Promoting Resource Recycling[사진제공:노루페인트]Noroo Paint, a key subsidiary of Noroo Holdings, has announced a partnership with the social welfare organization ‘Yookwaehan Community’ in Anyang City to establish a Food Bank initiative for food donations to underserved communities.Under this agreement, both parties have pledged to collaborate in supporting low-income and marginalized groups in Anyang. Noroo Paint will hygienically collect and preserve surplus food from its in-house cafeteria, ensuring freshness and safety, while ‘Yookwaehan Community’ will distribute the donated food to free meal centers and other welfare facilities in accordance with its mission. To maintain food quality, refrigerated trucks will be utilized for transportation.The Food Bank system is a social welfare initiative that addresses food insecurity among disadvantaged individuals by redistributing surplus food that, despite being in excellent condition, cannot be sold in markets. This initiative also contributes to carbon neutrality by preventing food waste and promoting resource recycling.Currently, the Food Bank operated by ‘Yookwaehan Community’ supports 350 households, over 60 welfare institutions, and approximately 190 mobile food market beneficiaries.Additionally, Noroo Paint actively engages in waste reduction efforts through initiatives such as its Zero Food Waste Campaign, in which employees participate. The company’s in-house cafeteria is staffed entirely by full-time employees, ensuring consistent quality and well-balanced meal offerings.A Noroo Paint representative commented, “This Food Bank initiative embodies our commitment to both social welfare and environmental sustainability. We will continue to engage in community-centered charitable activities to support those in need.”

11.2.2025

NOROO Seoul Design Studio Launches the Eighth Edit...

- ‘Analyzing thelatest global design and color trends under the theme of"Understanding"- Organized into a three-volume set with sub-themes:Mobility, Object, and Space- Simultaneous global launch in major design hubs,including Tokyo, Milan, and Seoul [Cover All Vol. 08, Image Courtesy of NOROO Seoul Design Studio]NOROO SeoulDesign Studio (NSDS), a specialized color design research institute under NOROOPaint, has announced the publication of the latest global color trend book,COVER ALL Vol. 08.Since itsinaugural release in 2016 under the theme of "Humanities," the COVERALL series has provided a comprehensive analysis of evolving global designtrends and societal phenomena. It has served as a practical resource forprofessionals in planning, design, marketing, and other fields, offering thelatest insights into color trends and their applications.Theseachievements were further validated when COVER ALL Vol. 07("Flexibility") received a prestigious iF Design Award in theCommunication category, one of the three major global design competitions in2024. Additionally, at the 2024 Milan Design Week (MDW), the series inspiredthe creation of Hongcheol Wonderland, an exhibit co-produced with TVpersonality Noh Hong-chul. The exhibit was selected as one of the "Top 10Must-See Exhibitions" by local media, showcasing NOROO’s extensiveexpertise in color to a global audience.The latestedition of COVER ALL delves deeper into the essence of creativity with thetheme of "Understanding." The premise is that the foundation ofinnovation and creative technology lies in comprehension, building on thecollective experiences and knowledge of humanity. Inspired by insights fromrenowned engineer Jim Keller, CEO of Tenstorrent (an AI company), the bookemphasizes the importance of profound understanding in the creative process,beyond mere feasibility.Reflectingglobal design trends, the series is segmented into three volumes focusing on: ▲Mobility ▲Object▲Space, Each volume introduces ▲48 key trend colors and offersactionable insights, including design direction, effective strategies forutilizing colors and materials, and combination mood boards. These resourcesare designed to provide practical inspiration for professionals across industries.An NSDSrepresentative expressed gratitude, saying, “We sincerely thank our customersfor supporting us through the journey from the first COVER ALL in 2016 to the eighthseries today. We hope that COVER ALL allows our audience to engage with NOROO’s79 years of accumulated data and expertise, gaining profound insights andinspiration in the world of color.”COVER ALLVol. 08 is now available for purchase in major global design hubs, includingMilan and Tokyo. In Korea, it can be found at 10 Corso Como, Kyobo Bookstore,Youngpoong Bookstore, YES24, Aladin, and other outlets

20.12.2024

NOROO Holdings Achieves 'Integrated A Grade...

- Achieved industry-first 'Integrated A Grade' for fourconsecutive years in the 2023 ESG activity assessment- High evaluations forexpanding eco-friendly product lines, various social contribution activities,and efforts to enhance board governanceNOROO Holdings announced that it received an'Integrated A Grade' for the fourth consecutive year, an industry-first, in the2024 ESG (Environmental, Social, and Governance) assessment released by theKorea ESG Standards Institute (KCGS).Since 2011, KCGS has provided objective evaluationsand information on the sustainability management standards of listed companiesin Korea. With the introduction of higher evaluation standards aligned withinternational benchmarks last year, the highest grades have become moreexclusive, with the lowest grades increasing, leaving only 23.1% of companiesachieving an Integrated A Grade.The recognition received by Noroo Holdings this yeargoes beyond a mere grade; it signifies acknowledgment of their consistentlong-term commitment to sustainability management, with results that underscorethe effectiveness of their efforts.In the key categories, thecompany achieved:▲Environment: A, ▲Social Contribution: A+ ▲Governance: B+Resulting in an overallIntegrated A Grade.In the environmental sector, NOROO Holdings receivedcommendations for expanding eco-friendly product lines, such as water-based andbio paints through its chemical affiliates, and for taking significant stepstoward carbon neutrality by increasing the use of renewable energy, including theinstallation of solar power facilities at their factories.In the social sector, NOROO Holdings earned positiveevaluations for launching a disabled table tennis team with its key affiliateNoroo Paint, following the lead of NOROO Auto Coating. Other efforts, such ascollaborative programs with partner companies, regular safety training foremployees and partner staff, and the establishment of an executive-led safetyand health committee, were noted as effective.As a holding company, NOROO Holdings develops ESGmanagement strategies for the group and annually shares its objectives andachievements with investors and customers through its sustainability managementreport. Additionally, they received high marks for their board empowerment initiatives,such as establishing an ESG Committee, introducing Board Self-Assessment (BSM),and strengthening the compliance support organization.A NOROO Group representative stated, "We arehonored that a reputable evaluation agency has positively recognized ourcontinuous ESG activities and commitment to practical efforts," adding,"In the face of a rapidly changing business environment, we will continueto enhance shareholder value and advance sustainable management activities thatbenefit our customers and the environment.

4.11.2024

NOROO Paint Wins Red Dot Design Award 2024

NOROO Paint, the company announced that they won the grand prize in the 'Brands & Communications Design Award' category at the international design competition '2024 Reddot Design Awards'.The Red Dot Design Awards is considered one of the world's top three design competitions, along with the IF Award (Germany) and IDEA (USA), which began in Germany in 1955. It comprehensively evaluates various factors such as creativity and innovation in addition to design to the best work in each field.The winning work, 'Hong Chul Wonderland by Okuda San Miguel', is a spatial art piece that Noroo Paint presented at Milan Design Week last April. It was produced through collaboration between broadcaster Noh Hong-chul and Spanish color artist Okuda San Miguel and contains a message to heal the anxiety of modern people through Noroo's various colors.The Hong Chul Wonderland exhibition received so much attention that the local waiting time reached 120 minutes. A total of 20,000 visitors visited the exhibition, and it was honored to be selected as one of the 'Top 10 Most Viewable Exhibitions in Torrena District'. In addition, Noh Hong-chul personally introduced the work through an Instagram live broadcast and communicated with fans, which garnered much attention. A representative of Noroo Paint said, "We are very honored that the work we jointly planned with broadcaster Noh Hong-chul has received favorable reviews from global audiences and even won the Red Dot Award." He added, "As a color specialist company, we will continue to establish ourselves as a global company that provides cultural and artistic inspiration through various works that customers can relate to."

2.10.2024

NOROO presents Hong Chul WONDERLAND by Okuda San M...

1. About 'HONG CHUL WONDERLAND' ExhibitionHONG CHUL WONDERLAND Key VisualNOROO Group, a leading Korean industry in the Color sector, presents to Milan Design Week 2024 with the ‘Hong Chul Wonderland' project in Tortona District at Officina 3, OPIFICIO 31.NOROO shows its color trendin collaboration with the visionary Spanish artist OKUDA San Miguel.‘Hong Chul Wonderland' is a space that emanates positive energy through colors inspired by South Korean entertainer and entrepreneur, Ro Hong Chul.He is well-known for his challenging activities with his energetic and optimistic character.The facade of Officina 3, one of the most iconic buildings of the Fuorisalone, will be covered in the new colors selected by NOROO and created by Okuda San Miguel.For this special exhibition, Okuda San Miguel crafted a visual and sensory journey to immerse visitors in his artwork through the influence and inspiration of Ro Hong Chul.2. Exhibition Partner_ Ro Hong ChulRo Hong Chul_Entertainer, EntrepreneurRo Hong Chul is a Korean entertainer and entrepreneur known for his distinctive and unique character and style and life-philosophy.in July 2004, he debuted in the broadcasting industry as a video jockey for Mnet and worked as a panelist and MC for various shows and entertainment programs. With his unique talkativeness, strong personality, and qualities as a versatile broadcaster, has grown into a mainstream broadcaster of Korean entertainment programs.In 2010, he was appointed as an adjunct professor at the Department of Fashion Arts, Seoul National University of Arts. Over the next decades, he worked in various programs, including , and was widely loved as an irreplaceable, unique character. He is currently a DJ and active broadcaster, an artist, and an entrepreneur.He is an iconic symbol of optimism, positive character, and activities, currently he focuses on his own business of restaurants, bookstores and being an artist, demonstrating unique creatives of his positive image and optimism.Referencehttps://www.youtube.com/@user-gg3qq4ur7sNETFLIX https://www.youtube.com/watch?v=Zyi-L6Y67iMNETFLIX https://www.youtube.com/watch?v=4P46Vxw_nkURo Hong Chul’s Fashionhttps://youtube.com/shorts/VTxOO6D6j_w?si=dGCOFcGiuFmuSAhEContact InformationInstagramhttps://www.instagram.com/rohongchul/3. Artist_ Okuda San MiguelOkuda San Miguel_ Painter, SculptorOkuda San Miguel is a Spanish painter and sculptor known for his distinctive style of colorful geometric patterns that portray animals, skulls, religious iconography, and human figures. He is perhaps most famous for painting the Kaos Temple in Llanera, Asturias, Spain. His murals can be seen on buildings and objects across the world in India, Mali, France, the United States, Japan, Chile, Brazil, Peru, South Africa, Mexico, Canada, Morocco, Ukraine and Spain.His murals often focus on contradictions in existentialism, the meaning of life, and the false freedom of capitalism, particularly on the conflict between modernity and our human roots. He is interested in pop art, especially in cinema and fashion, as well as in the light and color of other cultures, which allows him to incorporate all these interests into his style. Sometimes he looks for inspiration in great classic works such as the Garden of the Delights of El Bosco or Mona Lisa by Leonardo da Vinci. As influences, he cites René Magritte, Max Ernst, Yayoi Kusama, Takashi Murakami, and Hieronymus Bosch.EducationBachelor of Fine Arts, University of Madrid, SpainPrize&Experience"THE WINNER OF MIAMI WALL ART"/ Vondom.com, Retrieved 29 July 2018.ExhibitionsMetamorfosis: un sueño de transformación - Immersive Exhibition (Frontón de México, Mexico City, 2023)Walking Life - Immersive Exhibition (Madrid, Spain 2023)Kaos Trip - Solo Show K11 Museums(Guangzhou, Shenyang, Wuhan & Shanghai, China, 2021-22)The Renaissance Metaverse - Solo Show(Magma Gallery. Church of San Mattia. Bolognia, Italy, 2021)In the CollectionKaos Temple, Spain (2015)Intervention of Okuda in València, Spain(2021)“Rainbow Skeleton”- The Hyundai ALT1 Gallery., Seoul, Korea(2022)4. About NOROO GroupSince its establishment in 1945, NOROO has gained widespread recognition in the fine chemical industry in South Korea. Along with offering a diverse product lineup that includes paint, ink, resin, and plastics, NOROO has been actively engaged in various brand and marketing ventures related to color. In particular, NOROO's in-house color consultancy, NOROO Seoul Design Studio (NSDS), releases yearly color trend forecasts for design, art, architecture, and the mobility sector in their trend book 'COVER ALL'. This annual publication has become a valuable resource for industry professionals seeking to stay current with the latest color trends.NOROO International Color&Trend Show(NCTS), Seoul, KoreaTrend Book-Cover All Launching Exhibition, Ginza 6, Tokyo, JapanNOROO GroupWebsite:www.norooholdings.comNCTS info:http://norooholdings.com/en/media/?pIdx=trendShow&B_Name=center&b_dir=bbs&b_url=ncts_list&category=ncts_eninstagram:@noroopaintBusiness AreaChemicals / Agriculture / Distribution / Consulting & Design

1.4.2024

NOROO sponsor the Focus Asia Stand Prize at ‘Freez...

NOROO announced on the 11th that it sponsored the ‘Focus Asia Stand Prize’ awarded to the best exhibition gallery at the ‘Frieze Seoul 2023’ event held at COEX last week.NOROO Group participated for the second year in a row as an official sponsor, and this year had the honor of directly awarding the award to the best gallery.The ‘Focus Asia Stand Prize’ is an award given to the best gallery and is composed of professional curators and directors.Selected by a special panel of judges. This event, which was held on the largest scale in Asia, showed fierce competition with over 70 participating galleries, more than double the number of participating galleries compared to previous years.At the awards ceremony held on the 7th, Managing Director Kyung-won Han of Noroo Seoul Design Studio (hereinafter referred to as ‘NSDS’), a subsidiary of Noroo Paint,personally presented the award as an official sponsor. As an in-house color research institute, NSDS introduces new topics and applicable CMF (color, material, finish) every year based on analysis of social phenomena, consumer needs, market, and technology trends, while also providing the latest color consulting..The honor of winning the Best Gallery Award this year went to Noh Doo-yong, CEO of gallery ‘Cylinder’.In his acceptance speech, CEO Noh said, ‘This is my first time participating in the Frieze Seoul event, and I am grateful for the great award sponsored by Noroo Group.’ He added,‘Cylinder is a company with a short history that was established in 2020.“It is an honor to be invited to the highly coveted Frieze and to receive such a big award, even though it is a new gallery,” he said.NOROO Group not only sponsored, but also exclusively supplied exhibition-specific Bespoke paint developed by Noroo Paint's central research center based on the colors ed by NSDS to create an optimized space.The production received great response. In addition, a specially produced media wall was installed in the exhibition hall to screen the signature content ‘Color Sound’ of the exclusive YouTube channel (Paint It Suda) to provide audienceIt provided a sensory experience.NOROO Paint Managing Director Han Gyeong-won said, “It is an honor to be an official partner with the world-class art fair Frieze for two years in a row,” adding, “We will continue to pursue various collaborative activities to promote the development of the culture and arts industry and effectively convey the group’s emotional value to customers.” “We plan to continue steadily,” he said.

10.9.2023

NOROO Group’s Agricultural Life Insurance, The Kib...

The Kiban, an agricultural affiliate of the NOROO Group, announced that it has set out to expand the market with export competitiveness through R&D investment in the vegetable seed business.Through the development of new products of domestic varieties developed in Korea, the goal was to achieve the highest sales of exports by expanding and pioneering varieties suitable for overseas markets. The main business of the Noroo Group is the traditional chemical business centered on Noroo Paint and the seed specialized agricultural life business centered on The Kiban, a new agricultural business company.The KIBAN carried out research to develop excellent seeds suitable for overseas markets through R&D development of excellent seeds suitable for each country's breed, directly verified by local production customers, communicated with overseas buyers, and nurtured the development of superior breed technology. In particular, vegetable seeds such as peppers, tomatoes, cabbages, and cucumbers have successfully entered overseas markets by developing varieties with high crop resistance in Asia and Africa.In order to develop seeds suitable for texture and sugar content preferred by locals in Korea as well as overseas, the Anseong Research Center established strategies to develop seed varieties suitable for environmental factors such as Thailand and Laos, and carried out breeding research patiently. It was announced that it had achieved the 3 million dollar export tower in 2022 by showing results.An official from The Kiban said, "We will strive to promote the excellence of domestic seeds to the world with a plan to challenge 5 million dollars in exports in 2023 based on excellent seed production."

23.5.2023