NOROO Holdings Secures Government National Project ...

- Selectedas the executing institution for a project hosted by the Korea EvaluationInstitute of Industrial Technology (KEIT); Entering the commercializationstage, including pilot investments.(3HP 파일럿 설비 이미지, 제공: 노루홀딩스)NOROO Group isaccelerating its efforts to preoccupy the industrial biotech market bydeveloping '3-HP (3-Hydroxypropionic Acid),' a next-generation bio-platformmaterial. NOROO Holdings recently announced that it has been finalized as theexecuting institution for the project titled "Raw Material Production andProduct High-Valueization Technology Development for Activating the Bio-BasedPolymer Market," which is hosted by the Korea Evaluation Institute ofIndustrial Technology (KEIT).​3-HP is one of the"Top 12 Future Bio-Based Chemicals" ed by the U.S. Departmentof Energy (DOE) and is a core material capable of being converted into variouschemical structures, ranging from cosmetics to coatings and eco-friendly plastics.As an eco-friendly material that can replace existing petroleum-based chemicalmaterials, it is evaluated as one of the key materials in the 'industrialbiotech (white biotech)' business for the carbon-neutral era.In this project, NOROOHoldings will oversee the entire process from securing raw materials toproduction, conducting mass-production validation of 3-HP using waste biomass.The key sub-projects include: ▲Development of bio-based acrylic acid-basedpolymer materials, ▲Mass-production validation of 3-HP utilizing waste biomass,and ▲Validation of bio-acrylic acid production based on 3-HP catalyticreactions.Synergy effects withinthe group are also expected. NOROO Paint, the major affiliate, will take chargeof the project "Validation of Bio-Acrylic Acid Production Based on 3-HPCatalytic Reactions." It willthe process of converting 3-HP intoan industrial raw material and research the feasibility of replacing acrylicacid—which has previously relied entirely on petrochemical processes—withbio-based materials. Notably, this project plans to focus on securing a"total value chain" from raw material production to the final productthrough industry-academia-research collaboration involving multiple jointresearch institutions.An official from theNoroo Bio Business Development Division stated, "While the industrialbiotech field has previously focused primarily on research (R), this validationproject signifies a full-scale advancement into the development and commercialization(D) stage, accompanied by actual pilot facility investments." The officialadded, "We will continue to strive to expand development projects forindustrial biotech materials in cooperation with the Ministry of Trade,Industry and Energy (MOTIE) in the future."

26.5.2026

NOROO Holdings Drives Open Innovation in Industria...

Partnering with S&SLab and MYSC to secure global competitivenessthrough validation and investment.NOROO Holdings isaccelerating its expansion into the next-generation biotech materials businessin collaboration with external specialized institutions. The strategy aims tostrengthen connectivity with existing businesses while accelerating technology commercializationthrough startup discovery and joint validation. To this end, the company islaunching an open innovation program in the industrial biotech (white biotech)sector, focusing on applied products related to 3-HP (3-Hydroxypropionic Acid).Key external partners include S&SLab, a biotech-specialized acceleratorthat operates the shared laboratory 'IRIS Lab,' and MYSC (Merry Year SocialCompany), an impact investment institution.This program willinvolve startups, universities, and research institutes researchingeco-friendly materials, bio-chemicals, functional coatings, and personal careraw materials. The Noroo Bio Convergence Research Institute plans tocollaborate with them to pursue joint validation for actual product applicationof 3-HP materials, thereby expanding its industrial application scope.3-HP is anext-generation biotech material produced through eco-friendly fermentationusing biomass as a raw material, and was ed by the U.S. Department ofEnergy (DOE) as one of the "Top 12 Future Bio-Based Chemicals." It isdrawing significant attention across various industries due to its versatilityas a "platform chemical" that can be converted into multiple chemicalstructures, making it applicable to cosmetics, plastics, coatings, andeco-friendly materials.Around 100 teams areexpected to participate in this project, and teams ed through a phasedevaluation will enter the proof-of-concept (PoC) stage. Through thiscollaboration:* NOROO Holdingswill provide 3-HP material research infrastructure and participate in jointvalidation.* S&SLab willmanage the phase 1 evaluation and program operations.* MYSC willsupport commercialization through investment matching.* Selectedcompanies will secure opportunities for commercialization through collaborationwith Noroo Group.An official from the BioBusiness Development Division stated, "This open innovation initiative isdesigned to accelerate the industrial application of 3-HP through externalcollaboration. We intend to drive this project forward so that it leads to practicalbusiness outcomes by combining it with Noroo Group's existing paint andmaterial business capabilities." The official added, "Throughcollaboration with startups in the industrial biotech sector, we will not onlycommercialize technology but also contribute to building a sustainableecosystem and strengthening industrial competitiveness."Through this program,NOROO plans to secure new application products utilizing 3-HP and review theirapplication to eco-friendly technologies of its main affiliates, includingNoroo Paint. Furthermore, based on the secured technology and commercializationexperience, the company intends to target the Japanese market first andleverage this as a stepping stone to expand its global market presence inearnest.

20.4.2026

NOROO Holdings Strengthens ESG Management… NOROO P...

NOROOHoldings has begun taking concrete steps to strengthen its ESG management andbuild a carbon management framework in response to global environmentaldisclosure standards and climate-related risks.Thecompany announced that it has participated for the first time in the ClimateChange assessment of CDP (Carbon Disclosure Project), a global environmentaldisclosure platform, together with its affiliate NOROO Paint.Thisparticipation is a first step toward enhancing group-wide ESG management andstrengthening the company’s response system to climate-related risks. It alsoserves as a foundation for establishing a more systematic ESG managementframework across NOROO Holdings.CDPis a representative global environmental disclosure initiative led by majorinstitutional investors and financial organizations worldwide. It evaluatescompanies based on their climate change response strategies, carbon reductionefforts, and environmental management practices. Participation in CDP isincreasingly becoming an essential requirement for companies seeking todemonstrate their environmental responsibility and competitiveness.NOROOHoldings stated that it has proactively participated in the CDP assessment,centered on NOROO Paint, in order to respond to global environmental disclosuretrends. Currently, the company is expanding its group-wide climate responsesystem through the establishment of a dedicated task force (TF).Throughthese efforts, NOROO Holdings is strengthening its carbon managementcapabilities, expanding its global inventory system, and reviewing investmentdirections in line with climate scenarios. The company is also accelerating thedevelopment of a practical carbon management framework.Inparticular, even listed companies in the domestic coatings industry are facingincreasing demands from global institutional investors to participate in CDP.However, many mid-sized companies have yet to respond fully. In this regard,NOROO Paint’s first participation is meaningful as a proactive step towardenvironmental disclosure and the establishment of a carbon management system.Acompany official stated, “Climate change response and environmental informationdisclosure are no longer optional, but have become key factors of corporatecompetitiveness. NOROO Holdings will continue to enhance its ESG managementcapabilities and systematically establish carbon management frameworks incooperation with its affiliates.”

19.3.2026

NOROO Holdings Selected as ‘2025 Integrity & Ethic...

- One of only three private companies to receive the Chairman’sCommendationNOROO Holdings has been ed as a “2025 Integrity& Ethical Management Merit Company” by the Anti-Corruption and Civil RightsCommission (ACRC) of Korea and received the Chairman’s Commendation.Among private companies nationwide, only threecompanies were ed, and NOROO Holdings was recognized for its proactiveimplementation of ethical and anti-corruption management practices at the grouplevel, contributing to enhanced transparency and corporate governance.The ACRC has been promoting the spread of ethicalmanagement among private enterprises and, in 2025, expanded participation amongmid-sized companies while highlighting exemplary cases of corporateanti-corruption efforts.Over the past three years, NOROO Holdings has activelycollaborated with the ACRC to establish and strengthen its ethical andcompliance management system. Through participation in the Compliance Program(CP) promoted by the Commission, the company has built a group-wide frameworkfor ethical and anti-corruption management.In particular, through its participation in the ACRC’sCompliance Program, NOROO Holdings has strengthened internal processes such asidentifying compliance risks and improving internal control procedures. Thecompany continues to implement improvement initiatives based on diagnosticresults and evaluation outcomes.In addition, NOROO Holdings has reinforced thepractical implementation of ethical management across the group by:organizing regular Ethical Management Workshops forchemical business leaders,operating ethics and human rights education programsfor new employees, promoted employees, and leadership-level staff, andexpanding transparent disclosure of ethical andanti-corruption activities through sustainability reports.These initiatives have strengthened execution-basedethical management practices throughout the organization.A NOROO Holdings representative stated,"This award reflects the strong commitment of topmanagement and the sincere efforts led by our ESG management organization toadvance ethical management across the company. Moving forward, we will continueto develop our ethical and compliance management framework to meet globalstandards based on our core values of integrity and fairness."

5.3.2026

NOROO Paint Ushers in the Era of AI-Based Apartmen...

NOROO PaintUshers in the Era of AI-Based Apartment Repainting Simulation.- RepaintingProposals Completed "in Just Five Minutes".NOROO Paint announced on the 26th of Jan2026, that it has launched “NOROO Smart Color,” an AI-based color simulationservice which revolutionizing apartment repainting decision-making process.NOROO Smart Color is an AI service thatallows users to generate realistic repainting simulations within approximatelyfive minutes by simply taking photos of an apartment building on-site using asmartphone. Without the need for complex graphic work or prior preparation,management offices and residents can instantly visualize post-repaintingresults and compare different color options on the spot.Traditionally, preparing repainting visualproposals for apartment complexes required at least one to three months, makingit difficult to present sufficient visual references during early consultationor briefing stages. This often resulted in limited understanding of colorschemes, repeated explanations, and delays in decision-making.NOROO Smart Color overcomes theselimitations by enabling real-time, on-site simulations. By directly applyingrepainting results to actual apartment images, the service shifts discussionsfrom explanation-based to experience-based decision-making. This approachenhances residents’ understanding while helping management offices streamlineopinion gathering and make decisions more quickly and clearly.Compared to conventional manual methods,the service significantly improves both decision-making speed and communicationefficiency. Even within internal design processes, it reduces repetitive tasksand allows rapid evaluation of various color directions, enabling moreobjective and comprehensive proposal reviews.NOROO Smart Color is an R&D-drivenservice developed through NOROO Paint’s proprietary data accumulation and AItraining. Optimized specifically for the structural characteristics of Koreanapartment exteriors, it delivers highly precise simulations. With the launch ofthis service, NOROO Paint aims to establish a new technology-driven standard inthe apartment repainting sector and further strengthen its differentiatedcustomer experience.A NOROO Paint official commented,“NOROO Smart Color is not merely a designtool, but a service that transforms the decision-making process itself inapartment repainting projects. Leveraging our proprietary AI technology, wewill continue to pursue digital innovation to improve residential environments.

27.1.2026

THE KIBAN Wins the ‘700 Million USD Export Tower’ ...

NOROO Group’sagricultural and life science subsidiary 'The KIBAN' has been awarded the 700Million USD Export Tower at the 62nd Trade Day ceremony held yesterday at theKorea International Trade Association (KITA). Following its 500 million USDExport Tower achievement in 2023, the company has reached a higher export milestonein just two years, reaffirming the global competitiveness of Korean vegetableseed varieties.The Export Toweris a prestigious national honor jointly presented by the Ministry of Trade,Industry and Energy (MOTIE) and KITA to recognize companies that have madeexceptional contributions to Korea’s export growth. It is awarded only toindividual corporations that surpass designated export thresholds within asingle fiscal year, making it one of the most esteemed recognitions availableto Korean export-driven companies.Over the pastseveral years, THE KIBAN has actively participated in major international seedconferences, including the International Seed Federation (ISF) and the Asia andPacific Seed Association (APSA), strengthening its global network and marketpresence. In parallel, the company has conducted comprehensive analyses ofclimate, soil, and cultivation environments across various regions to developlocally optimized, market-specific vegetable seed varieties. Thisstrategy—supported by collaborative trial cultivation programs with overseaspartners—has solidified THE KIBAN’s export foundation and directly contributedto achieving 700 million USD in exports in 2025.A representativefrom THE KIBAN noted,“Throughaggressive R&D investment and a rigorous quality-control system, we haveconsistently earned trust in overseas markets. Moving forward, we will continueto expand growth opportunities by focusing on key strategic markets and furtherpromote the excellence of Korean vegetable seed technology worldwide.

11.12.2025

NOROO Group Celebrates Its 80th Anniversary, Marki...

[Image: NOROOHoldings co. ltd.] NOROO Group held its 80thanniversary ceremony on October 31 at its headquarters in Anyang.Under the theme “Innovative NOROO,Soaring Toward the Next 100 Years,” the event served asan occasion to honor the founding spirit and share the company’s new vision with all employees.The ceremony was broadcast live viaYouTube, allowing real-time participation from NOROO’s overseasaffiliates in North America and Southeast Asia. This digital, globallyintegrated event reflected the Group’s commitment toinnovation and connectivity. The ceremony was attended by key affiliates, including NOROO Holdings,NOROO Paint, NOROO Automotive Coatings, NOROO Loginet, and NOROO R&C.During his commemorative address,Chairman Young-Jae Han presented the Group’s vision for the next century, grounded in NOROO’s founding philosophy of “contributing tothe nation through technology-based business.”Key strategies include: ▲Transition to high value-addedbio-based businesses,▲Strengthening financial soundness and resilience to global risks,and ▲Advancing ESG management through continuoustechnological innovation.In particular, the companyemphasized accelerating the shift from traditional petrochemical operationstoward an industrial white-bio platform.A NOROO Group representativecommented, “Thisceremony not only celebrates the achievements of the past 80 years but alsodelivers a symbolic message that the entire Group is united as one toward a newcentury on the global stage. Going forward, we will continue to open a new erafor ‘NOROO, the 100-Year Company’ through technological innovation and global expansion.”Founded in 1945, NOROO Group has ledKorea’sprecision chemical industry for eight decades, contributing to the nation’s industrial development. The Group continues its journey towardbecoming a centennial enterprise through new technology development and globalgrowth

4.11.2025

Why the 'Midwife' of the Boston Bio Cluste...

How Can aCompany Survive Long-Term?Most Koreancompanies were founded after the country's liberation in 1945. Many were bornfrom abandoned equipment left behind by hastily departing Japanese, producinggoods like rubber shoes, canned food, cosmetics, and ink, or operating generalstores and auto repair shops. Some, like Hyundai and LG, grew into globalconglomerates. Others evolved into mid-sized firms by focusing deeply onspecific industries.Whether large ormid-sized, these companies now face a common challenge: while previously theycould succeed by following advanced technologies from the U.S. and Japan, theyhave now reached their growth limits. Emerging economies like China aremimicking Korea’s success formula and taking over market share. The era nowdemands transformation into "first movers" with breakthroughtechnologies never seen before.NOROO Holdings Chairman Han Young-jaeis interviewed by the JoongAng Ilbo at his office in Yeoksam-dong, Seoul, onthe afternoon of the 15th Sept 2025. (Reporter Kang Jeong-hyeon)“We Want to Import the Boston Bio SuccessStory”On the morning ofSeptember 13, a blue-eyed middle-aged man appeared at NOROO Group’sheadquarters in Anyang, Gyeonggi Province. His name: Johannes Fruehauf, founderof LabCentral and BioLabs—both key incubators nurturing deep-tech bio startupsin Boston, the world’s leading biotech cluster. He was visiting Korea for thefirst time as a keynote speaker at the "Korea International Forum onInnovation & Startups" held at KAIST on September 10–11.A few days later,Fruehauf visited NOROO Holdings to receive a corporate briefing and toured apilot facility producing 3HP (3-Hydroxypropionic Acid), one of the “Top 12Future Bio-based Platform Chemicals” ed by the U.S. Department of Energy.Touring the 5-ton scale production line, he repeatedly expressed amazement.Accompanying him was Young-Jae Han, Chairman of NOROO Holdings, who is leadingthe company into its 80th year of history.Why would aglobal biotech pioneer like Fruehauf—who typically meets with top-tier figureslike SK Group Chairman Tae-won Chey—choose to visit a 1-trillion-won mid-sizedKorean firm in Gyeonggi? In an interview on September 15 at NOROO's Seouloffice, Chairman Han shared his perspective on how Korean companies can breakthrough the growth ceiling they now face.Johannes Fruehauf, Chairman ofLabCentral in Boston, USA, toured the 3HP production facility at the NOROOPaint plant on the 13thSept 2025. [Photo: NOROO Holdings]Q. What led Fruehauf to visit NOROO’sAnyang plant?“He was visitingKorea to attend the international forum and to explore a potential Korean basefor BioLabs. I reached out and invited him to Anyang, which houses NOROO’s keybio production site and advanced facilities. I first met him last October in Boston,and that encounter sparked our relationship.We wanted tobring the success model of LabCentral and BioLabs to Korea. Our interestsaligned naturally.”Q. What did you discuss during hisvisit?“Our Anyang plantfeatures a 5-ton pilot line for 3HP, a next-generation bio-based platformmaterial.As far as weknow, NOROO is the only company globally with this scale of pilotinfrastructure.Beyond a planttour, we had in-depth discussions on building Korea’s own industrial bioecosystem.I sought hisadvice on how to scale 3HP-based bio-materials into a global ecosystem.”Q. Why is a paint company investingin 3HP?“The paintindustry has grown in parallel with Korea’s industrial economy for decades, butwe are now at a ceiling. The domestic market is saturated, and traditionalheavy industries are weakening in global competitiveness.The real estateslump has also hit us hard—this year we expect negative growth.So NOROO made astrategic decision to expand beyond petro-based chemicals into bio-basedmaterials.This is also thefuture path for Korea’s broader petrochemical industry.”Q. What is the connection betweenyour bio-based business and 3HP?“3HP is a keybio-platform chemical ed by the U.S. Department of Energy.It’s plant-basedand serves as a foundational material for a wide range of sustainable polymersand eco-friendly chemicals. Development competition is fierce worldwide. 3HPwill likely be the cornerstone of global industrial bio ecosystems goingforward.NOROO has beendeveloping 3HP technology for nearly a decade, based on tech transferred fromProfessor Sung-Hoon Park at UNIST, a leading researcher in synthetic biology.”Q. What can 3HP be used for?“3HP can replacepetrochemical raw materials in various sectors:Bio-plastics, Industrialsolvents, Bio-monomers for cosmetics and food additivesCurrently,domestic and global companies are testing our pilot-produced 3HP insemiconductor cleaning agents and solar panel detergents.”Seeds as NationalSovereignty—and Future BusinessQ. NOROO Group also runs a seedbusiness?“During the1997 IMF crisis, much of Korea’s seed industry was sold off to foreigncompanies.For us, seeds areboth about restoring sovereignty and securing future food supply.In 2015, welaunched our seed business under the brand ‘The Given’ and are cultivatingKorean crop varieties like chamoe melons and chili peppers through hybridbreeding.If GMOregulations are relaxed in the future, we’re open to exploring gene-edited seeddevelopment.”Q. What is NOROO Group’s long-termvision?“We mark our 80thanniversary this November. NOROO is now fully transitioning into the future.Beyondpetrochemicals, we aim to become a leading bio-industry player that contributesto society and the nation. The government has long focused on R (Research) inR&D, but D (Development) and commercialization remain weak. I want to be afrontrunner who bridges science and business—turning research into real-worldimpact.”JoongAng Ilboscience reporter and editorial writer Choi Jun-hohttps://www.joongang.co.kr/article/25370995

30.9.2025

Dr. Johannes Fruehauf, President of ‘LabCentral’ i...

Discussion on bio start-upincubation, global expansion, and cooperation for building a bio ecosystem[image courtesy: NOROO holdings] Johannes Fruehauf, M.D., Ph.D., president ofLabCentral—a core infrastructure hub in the Boston bio cluster—visited theNOROO Bio Convergence Research Center in Anyang on September 13.The visit was arranged to share research achievementson the next-generation bio-based material 3HP (3-Hydroxypropionic Acid),currently under commercialization at the NOROO Bio Convergence Research Center,and to explore cooperation with Huayi (industrial use) in establishing a bioecosystem.LabCentral, located in Cambridge, Massachusetts, is aworld-class bio research hub. It has nurtured numerous globalstart-ups—including Moderna, developer of the COVID-19 vaccine—through sharedlaboratories and support systems. Dr. Fruehauf, a physician and entrepreneur,has built an extensive innovation and investment network in the U.S. and isregarded as a key figure linking the Boston bio cluster with the global bioecosystem.At the NOROO Bio Convergence Research Center, Dr.Fruehauf was introduced to the 3HP research results as well as NOROO’s plansfor building a sustainable bio ecosystem. 3HP, produced from biomass such asseaweed, is an eco-friendly material that can replace petroleum-basedchemicals. Recognized by the U.S. Department of Energy (DOE) as one of the “Top12 Future Bio-Based Platform Chemicals,” 3HP and its derivatives (such as P3HP)have potential applications across adhesives, paints, medical sutures, eco-friendlypackaging films, and other advanced materials.Because it can be converted into various chemicalstructures, 3HP is classified as a “Platform Chemical.” In particular, itsderivative P3HP offers biodegradability and biocompatibility, enablingapplications in medical, aerospace, and packaging sectors.Dr. Fruehauf toured the 3HP demo plant, reviewing itsfacilities and commercialization readiness. He commented, “I was able todirectly confirm the research infrastructure and innovation capacity of theNOROO Bio Convergence Research Center. In particular, the 3HP productionprocess appears sufficiently scalable to serve as a game-changer in the globalbio industry value chain.”NOROO plans to establish a bio start-up hub, centeredon its Future Convergence Research Institute, to foster promising ventures,expand collaboration with global research infrastructure, and build abio-foundry for synthetic biology. The company also intends to accelerate openinnovation and apply artificial intelligence (AI) to advance its ESGmanagement.Through this visit, NOROO aims to strengthen globalcooperative networks, present its innovative technologies, and systematicallyenhance its open innovation and ESG practices—paving the way for the growth ofa sustainable bio ecosystem.

17.9.2025

NOROO Paint Selected as Official Partner of ‘Friez...

Frieze, alongside Switzerland’s Art Baseland France’s FIAC, is one of the world’s top three international art fairs,rapidly expanding its influence in the Asian market. In particular, South Koreahas been emerging as a key strategic hub, drawing leading global galleries toSeoul.Asia’s largest-scale edition, Frieze Seoul,is supported by major global corporations such as Deutsche Bank and LGElectronics. NOROO Paint has been an official partner of Frieze Seoul since2022, and this year marks its fourth consecutive participation. As part of itssponsorship, NOROO Paint will also support the Frieze Stand Prize, awarded inLondon to outstanding gallery presentations, providing customized paints fored winners’ hs.This year, NOROO Seoul Design Studio(NSDS), NOROO Group’s color consulting institution, will supply bespoke paintsoptimized for exhibition themes, developed through advanced research.By integrating research-based design withNOROO’s proprietary color expertise, the company enables participating artistsand galleries to deliver immersive presentations. This year’s partnership willhighlight works such as “Color Sound,” a program combining art and sound,ensuring both aesthetic and experimental content for audiences.A NOROO Paint spokesperson stated, “We aredeeply honored to participate as the official partner of Frieze Seoul, Asia’slargest art fair, for the fourth consecutive year. Going forward, as a globalcolor company, we will continue to support diverse art initiatives worldwideand strive to deliver cultural inspiration to audiences through our brand.”Frieze Seoul 2025 will be held at COEX,Seoul, from September 3 to 6, 2025, featuring around 120 galleries from over 30countries, including world-renowned names such as Gagosian, Hauser & Wirth,and Lehmann Maupin

5.9.2025

NOROO Paint Sponsors MMCA's Special Exhibition ...

NOROO Paint Celebrates 80th Anniversary with Color Collaboration forNational Art ExhibitionTo mark its 80th anniversary, NOROOPaint has proudly sponsored the special exhibition "Longing forHome", hosted by the National Museum of Modern and Contemporary Art(MMCA), commemorating the 80th anniversary of Korea’s liberation.This large-scale exhibition exploresthe collective memory of "hometown" through the lens of Korea'smodern and contemporary history — its pain, resilience, and healing. It runs throughNovember 9 at MMCA Deoksugung, following its grand opening on August 13, whichdrew over 300 notable figures from the cultural and industrial sectors who cametogether to reflect on the meaning of liberation.The exhibition is thematicallydivided into four sections — alien land, affection for home, loss of home, and longing for home — capturing the emotional landscape of displaced Koreans. It featuresmore than 200 works, including paintings, drawings, and archival materials by86 iconic artists such as Kim Whanki, Park Soo-keun, Lee Ung-no, and NaHye-seok.To enhance the immersive experience,NOROO Paint developed custom color solutions tailored to each section’s curatorial themeand exhibition space, further elevating the exhibition’svisual and emotional impact.Founded in 1945 — the very year ofKorea’s liberation — NOROOPaint has long been known as a “liberation-bornenterprise.” Under the founding spirit of “For My Nation”, the company pioneered Korea’s first ink development and led innovations in coatings andprecision chemical technologies, contributing significantly to the nation’s industrialization.As part of its ongoing ESGinitiatives, NOROO Paint has actively supported the arts and communitywell-being through color design. Its sponsorship of this exhibition is acontinuation of its commitment to cultural and social contribution. Pastcollaborations include the award-winning “The Wing” classical concert forunderprivileged communities (recognized by the Korea Mecenat Association), aswell as partnerships with Sejong Center, Frieze Seoul, and Milan Design Week.This latest project serves as a best practice in delivering social valuethrough the arts, aligning with NOROO’s belief that “art should be accessible to all.”A NOROO Paint representative stated,> “We are deeply honored to join theMMCA in commemorating this meaningful exhibition that reflects on thesignificance of liberation. As a company born in the year of Korea’s independence, we will continue to develop innovative products andtechnologies that enrich people’s lives and promotesocial good through cultural engagement.”The "Longing for Home"exhibition continues through November 9, inviting visitors to experience thepoignant beauty of “home” and the emotional resonance of Korea’s liberation through the masterpieces of renowned artists — all brought to life with NOROO Paint’ssignature colors.

21.8.2025

Kiban-Tech Completes Pilot Project for “Greenhouse ...

Kiban-Tech, a subsidiary of NOROO Holdings specializing in agricultural technology, announced the successful completion of a pilot project supporting the application of a UV-blocking coating agent for greenhouse films. The project was carried out in collaboration with Daejeong Agricultural Co-operative in Jeju Island and targeted citrus farmers cultivating premium varieties such as Hallabong and Red Hyang.Amid record-breaking heatwaves in Jeju Island during 2025, the initiative aimed to mitigate sunburn damage and stabilize fruit quality and yields. Notably, this was the first pilot project of its kind conducted in Jeju, setting a precedent for preventative crop management in the region.Given that varieties like Hallabong are highly sensitive to heat and prone to sunburn, early intervention is essential. The project included a demonstration session held at the Daejeong Agricultural Cooperative hall in Seogwipo, where 60 pre-registered farmers participated in field testing and received hands-on guidance with the new solution.The coating agent, co-developed by Kiban-Tech and the Rural Development Administration, is applied to the outer film of greenhouses and is compatible with agricultural drones, making it easy to apply. It offers exceptional UV protection and versatility, making it suitable for various greenhouse structures. The product has been recognized for helping to maintain crop growth rates and fruit quality under high-temperature stress.Kiban-Tech’s solution is one of the three major products in the global UV-blocking market. Its partner company INOCHIO (Japan) has already exported the technology to Thailand, Mexico, and the Netherlands, where it has been praised for technical excellence and quality.A participating farmer shared, “This year’s extreme heat in Jeju has seriously affected our crops. I hope Kiban-Tech’s coating solution can protect us from sunburn and help ensure a stable harvest.”

29.7.2025

NOROO Holdings and Yonsei University Bio-Health Te...

Accelerating convergence innext-gen medical and bio-material industriesNOROO Holdings has signed a strategic Memorandum ofUnderstanding (MOU) with Yonsei University BioHealth Technology Holdings tolaunch a next-generation bio-business partnership. This collaboration marks asignificant step toward building a core innovation ecosystem within Korea’srapidly evolving bio-health sector, fostering both entrepreneurship and globalscalability.The agreement wasformalized on July 9 at NOROO Holdings' Seoul headquarters. Under thispartnership, the two parties will focus on:• Advancingcommercialization of bio-based technologies• Jointly nurturingstartups with scalable IP• ExpandingESG-aligned bio entrepreneurship• Establishing openinnovation pipelines connecting industry and academiaThe collaboration willleverage NOROO’s Bio-Convergence Research Center and Yonsei’s BioHealthholdings structure to co-develop novel bio-materials. The initial focus will beon 3HP (3-Hydroxypropionic Acid), a versatile, eco-friendly platform chemical.Applications span from medical materials to biodegradable plastics. Jointresearch and market validation are expected to enable faster scale-up,investment, and commercialization.Yonsei UniversityBioHealth Technology Holdings, established in 2021, is Korea’s firstuniversity-backed holding company specializing in bio-health. It supportsdeep-tech startups through R&D infrastructure, funding vehicles, andaccelerator programs.NOROO Holdings has beeninvesting in next-gen bio-material R&D since 2015, especially in 3HP andwhite biotechnology. In 2023, it completed a full pilot-scale production systemand is now expanding toward industrial-level commercialization. NOROO is alsopart of Korea's “Bio Open Innovation Technology Platform” project, targetingfull-cycle development from lab to market for sustainable materials.

22.7.2025