NOROO announced on the 11th that it sponsored the ‘Focus Asia Stand Prize’ awarded to the best exhibition gallery at the ‘Frieze Seoul 2023’ event held at COEX last week.

NOROO Group participated for the second year in a row as an official sponsor, and this year had the honor of directly awarding the award to the best gallery.

The ‘Focus Asia Stand Prize’ is an award given to the best gallery and is composed of professional curators and directors.

Selected by a special panel of judges. This event, which was held on the largest scale in Asia, showed fierce competition with over 70 participating galleries, more than double the number of participating galleries compared to previous years.

At the awards ceremony held on the 7th, Managing Director Kyung-won Han of Noroo Seoul Design Studio (hereinafter referred to as ‘NSDS’), a subsidiary of Noroo Paint,

personally presented the award as an official sponsor. As an in-house color research institute, NSDS introduces new topics and applicable CMF (color, material, finish) every year based on analysis of social phenomena, consumer needs, market, and technology trends, while also providing the latest color consulting.. 

The honor of winning the Best Gallery Award this year went to Noh Doo-yong, CEO of gallery ‘Cylinder’.

In his acceptance speech, CEO Noh said, ‘This is my first time participating in the Frieze Seoul event, and I am grateful for the great award sponsored by Noroo Group.’ He added,

‘Cylinder is a company with a short history that was established in 2020.

“It is an honor to be invited to the highly coveted Frieze and to receive such a big award, even though it is a new gallery,” he said.

NOROO Group not only sponsored, but also exclusively supplied exhibition-specific Bespoke paint developed by Noroo Paint's central research center based on the colors ed by NSDS to create an optimized space.

The production received great response. In addition, a specially produced media wall was installed in the exhibition hall to screen the signature content ‘Color Sound’ of the exclusive YouTube channel (Paint It Suda) to provide audience

It provided a sensory experience. 

NOROO Paint Managing Director Han Gyeong-won said, “It is an honor to be an official partner with the world-class art fair Frieze for two years in a row,” adding, “We will continue to pursue various collaborative activities to promote the development of the culture and arts industry and effectively convey the group’s emotional value to customers.” “We plan to continue steadily,” he said.