"The KIBAN, co. ltd.(hereafter “The KIBAN”) enhanc...

Mr. Paik Sae-ki and Mr. Paik Chun Hyun, the family business owner & operator of the farm in Buyeo, Chungchung nam-doFor more than two decades, Mr. Paik Sae-ki and Mr. Paik Chun Hyun (photo), father and son, have been farming tomatoes. Since last winter, they had been planting “mini-top”, new jujube tomatoes seed developed by ‘The KIBAN’ and very much satisfied with the product and even replacing the conventional seeds.​Mr. Paik Sae-ki, the owner of the farm said “It is very unusual and not easy to replace seed that planted for a long time, but as soon as I saw new seed from The KIBAN, I felt there must be ‘something’ with the product, and I conducted some tests on my own and the result was fascinating. I eventually changed my mind toward new seed.Also the son, Mr. Paik Cheon-hyun, who started farming after learning from his father, is now working on tomato farming separately as well.Mr. Paik, farming only tomato at a size of 17,190㎡ (5,200 pyeong), said that many farmers continue their business with tomatoes because the Sae-do region is very famous for the tomato mainland in South Korea. Due to the cultivated varieties have been also changed according to consumer demand that from recent six to seven years ago the main product is shifting from ‘Round tomatoes’ to ‘Jujube tomatoes’Mr. Paik has been making double crop for tomato, however he recently has experienced some difficulties due to the high temperature of global warming, but the community and Mr. Paik are working tighter for solving various problems through know-how and experience of precious knowledge gained through the exchange of information from The KIBAN company and Mr. Lee Hang gu, the CEO of Chungdae Pesticide Co., Ltd., in Sedo Province.“Jujube tomatoes”,New Seed product, from The KIBAN, co. ltd.​Recognized as 「A leading farmhouse」 in Sae-do, Kangkyung, Chungchung nam-do"Twenty years ago, there was no farming house frame steel pipe, so we made it with bamboo tree and cover it with rice straw to maintain warm temperature."In Sae-do region, according to Mr. Lee Hang-gu, CEO of Chungdae Pesticide Co., Ltd., Mr. Paik’s farm considered to be a leading tomato farm with low failure rate in terms of quantity, quality, taste, price and etc., it certainly belongs to the leading axis in all aspects.Since Mr. Paik was a child, after school, he threw a backpack and directly went to his father's Tomato House. He did not even have any power switch, thus he developed & processed everything manually. He now controls the temperature automatically and makes watering facilities and management technology much easier. If you are willing to learn about farming, you can say that it is possible to do a lot of new farming with the help of agricultural company like ‘The KIBAN’.GAP certified tomato box, the name of his father, Paik se-Ki representative is printed​“Now I can see how much you are good at farming by just looking” said Mr. Paik, stated that currently around two hundred households in the Sae-do area are working on tomato farmingFarming houses that were lost during the 「4 major rivers renovation project」(Nat’l project) were more than 25%, and they were rewarded after the project and joined Sae-do area and started more tomato farms.Sae-do area, is a ‘cross section’ where the Iksan border, Jeonbuk and Nonsan are gathered together, considered to be suitable region for agriculture due to moderate climate. Also location is attracted to the surrounding area as a center. In the meantime, technically, ‘agricultural know-how’ is concentrated, and there are many excellent farmers.Mr. Paik said, "We have been doing a lot of assistive projects in the country nowadays, and now our facilities are being modernized, so we feel very much confident that quality is improved in other regions as well." "We will improve the quality competitiveness of Sae-do region tomatoes and we are paying more attention to new varieties of seeds.”‘Mini Top’, the product name of Jujube tomato seed, from ‘The KIBAN’There are too many kinds of tomato seeds and consumers are looking for higher quality more and more, so we must study everyday cultivation methods and diseases in all cases."It is very hard to find a private farmhouse that has received GAP certification like Mr. Paik’s farming house said Kim Yi-koo, the head officer of the Chung-cheong branch of The KIBAN co ltd. "In case of developing a new variety of crops, I think these farmers(Mr. Paik’s) could be good example."Mr. Paik Chun-hyun, representative of the farm said, "Thanks to my father, I was able to catch up to some extent," but "Now I can secure the market even if there is no stable market price(even if the market price fluctuates), I will study more the seeds from ‘The KIBAN’ company and help them to be rooted well in Sae-do region & community.” and he showed a great smile.Lee Tae-ho reporter, arrisr2@gmail.com​

29.8.2018

‘The KIBAN’, pioneering new ways of global seed in...

​​​​​​​​As the path NOROO has walked, expanding its engagement on global agriculture business.A core role of a company is to grow businesses, pursuing profits, creating value, and fulfilling their social responsibilities.Global seed industry is growing constantly as the food security industry which protects national sovereignty assumes full responsibility for the precious food for the future generation. As for Korea's future agriculture, there is a special company which has ambitious plans to secure a bridgehead in the global seed market with strategic investment and capability on continuous development to lead global seed industry.A bird’s eye view of ‘The KIBAN’ facilitySince 1945, NOROO group had been making sustainable growth in fine chemicals area, and become a comprehensive chemical company based on its business philosophy of "For My homeland “ and “Blazing a new trail into the future ", the founding spirit of the group. ‘The KIBAN’ co. ltd is a newly established company, spurring on the leap forward to grow into a global leading company in seed industry. Founded in July 2015 under NOROO Group to engage the seed business and enrich the lives of its descendants by making a new path to the global seed market. The KIBAN is targeting to grow with farmers and make contribution to the development of global seed industry. .The name 'THE' from the company KIBAN symbolizes 'unique and great' and 'KIBAN' means 'foundation' in Korean language.Anseong R&D Park, the test plot will continue to expandtoward the left ginseng fieldTherefore, this is the center of researching and developing seeds to make sustainable growth to become a global vegetable specialty enterprise.Anseong complex, which continues to expand the breeding research facility to around size of 171,900㎡(52,000 pyeong) site, the research engineers are concentrating on the research in the laboratory and the breeding experiment camp.As in the chemical industry, the seed industry has a high entry barriers in the global market as well. In order to go overcome this barrier, ‘The KIBAN’ must constantly strive for global competitiveness through aggressive R & D investment.‘The KIBAN’ House Breeders TestamentSowing the seedsPlanting seeds in house facilityIn this issue, we have interviewed Mr. Won Dong-chan Won, the leader of KRD headquarters, who is in charge of the core project of the research complex. The interview is mainly about ‘The KIBAN’ R&D status and plans.​Anseong-si Samjak-myeon has facility of KOC, KRD and potential research site​​Entry to the ‘The KIBAN’ Breeding CenterMr. Won Dong-chan, the head of KRD headquarters, explains the Anseong research complex and R & D investment PlansMr. Won Dong-chan said, "The KIBAN Anseong Research Complex is composed of KOC, Seed Treatment Facility, Quality Inspection, Seed Storage area, KRD with Biotechnology Research, Breeding Research Center and ‘ONE-STOP seed development system’ that links all tasks such as breeding, biotechnology, pathology, quality inspection, and quality control. "“We have been able to substitute imported seeds from overseas and supply our new domestic seeds to farmers. We will help reducing the foreign currency outflow in Korea by producing high-quality substitutional seeds and continue to invest in the future. "​AI(Artificial intelligence) environment-friendly control system to observe the growth of various seeds.Clean automatic mechanization system of the production facility ‘The KIBAN’ high quality ‘honey melon seeds’(product name : ‘Barenggul Melon’) are being released"The Anseong Biotechnology Center is ready to provide quantitative and qualitative technological growth through innovative research. We make innovation for future seed industry and enhance competitiveness in order to capture all the basic technologies in the vegetable seed market." Mr. Won also said, "The cutting-edge biotechnology research facility means establishing the basis for the development of new genetic resources, molecular breeding and marker analysis in order to enhance the importance of future food and the competitiveness of vegetable seeds. "We will continue to invest on R & D that matches the global market from the beginning, and we will have a quality management system, advanced research system and competitive edge as a global company in agriculture in all aspects.In addition, he added, "We will concentrate our efforts on strengthening our competitiveness. We will also invest in food seed development with vegetable seeds to make agriculture a future growth engine."More than anything else, the background that ‘The KIBAN’ was able to overcome trial and error and grow at high speed in the first three years is ‘Human Resources’. ‘The KIBAN’ also secured core research engineers in all over Korea, which made it possible to launch competitive varieties in overseas markets in a short period of time.In addition to that, The KIBAN s​uccessfully secured core talent which is Mr. Choi kyu sul has been appointed as CEO of the company and based on his experience in agriculture for a long time, he played a key role in the preliminary analysis of domestic and overseas agronomic markets for the past 10 years. He successfully set the establishment of competitive core crops and target markets.Mr. Paik Hayng-gu, the chief research engineer of R&D center of breeding, is introducing more advantages of the new varieties of The KIBAN pepperGlobal seed market outlook, becoming more “The Winner-Take-All” systemPepper seeds from The KIBAN are much more resistant to anthrax, TSWV plague, and other viruses. Almost all varieties & new product roadmap of seeds will be available starting from next year.Recently, “The Winner-Take-All“tendency has been strengthened through mergers & acqusition among multinational corporations. “the FEAR” that only the first breed company can survive in the future is on the rise.In addition, The KIBAN is focusing on meeting the needs of consumers through developing customized varieties that our customers desire, while expanding the introduction of innovative biotechnology to cope with the challenge of survival in the global market.Seed development is a type of business that requires massive budget and efforts for a long period of time. In the long term, rather than the short term, we believe that government subsidy is required in order to boost up the industry. For instance, Korean government's second GSP project support could be an excellent example that at the end, Korean company enhanced tremendous competitiveness.Mr. Won added "The government investment budget must be determined by ing competitive companies rather than just “Giving – away” multi-funded investments to any company. Also the basic research should be carried out by universities and national research institutes, transferring technology to the private seed industry. As for domestic enterprises, it is very limited to make huge investment on new technology. Therefore, as a part of enhancing national domestic enterprises competitiveness, Government must lead companies and make the large investment."Lee Tae-ho reporter, arrisr2@gmail.com

28.8.2018

NOROO Group, supporting Mr. Lee Kwang Ho’s partici...

Noroo Paint Co., Ltd., major affiliate of Noroo Group, supported Mr. Lee Kwang Ho’s participation in the art exhibition held in Switzerland, <Design Miami/Basel 2018>Lee Kwang Ho, who won ‘the Artist of the Year award’ in the Brazilian Design Art Market(‘MADE’) in 2017, is also well known for his technique of expressing “crossing the boundaries” between ‘practicality’ and ‘artistry’ by utilizing materials that are often encountered in everyday life.Based on this ingenuity, he has been successfully collaborating with leading global companies, and his international fame & recognition has steadily increased.Global collaborative projects such as Fendi’s “Fatto a Mano”, Hyundai Motor’s “Brilliant Memories”, Onitsuka Tiger’s “Pop-Up Store in Myungdong”, etc. made strong impressions to global media.<Design Miami/Basel 2018> is the International Art Fair, held annually in both Basel, Switzerland(June) and Miami, USA(Dec.), and is a global and trendy art collection.This year, Calvin Klein introduced his first installment artworks and received lots of acclaim, with his creative director, Raf Simmons who directed spatial design.The artist, Lee Kwang Ho, demonstrates 22 artworks under the theme of 'Shape of a River' at the independent h. Through the materials(copper plate, wire and etc.) that can be encountered in everyday life rather than traditional material, crafts and design, practicality and artistry and it was naturally melted.It is also characterized by the fact that the application of the material is not limited to its original use but the method of use of the finished product is also opened to the customers' choice. It has attracted the attention of European critics with its distinctiveness and artistry.The colors of all the works and show room display were ed from NPCI's color book “Cover All, Vol2”

25.6.2018

NOROO Paint co. ltd, Supporting to connect “Korean ...

NOROO Paint Co., Ltd., a major subsidiary of the NOROO Group, made official announcement that they will support collaborative project for exhibition of major artists at the 「2018 Seoul Hanok Expo」 (SETEK, Seoul, Korea, May 31 - June 4, 2018) hosted by Monthly “Hanok” (Meaning “Korean Traditional house”) Magazine.In this exhibition, under the theme of "Collaboration of Korean traditional arts and contemporary arts" will be showcased through collaborative artworks between a world class mural artist Mr. Cryptik & Korean traditional furniture craft master, Mr. So Byungjin using special NOROO Paint product.Mr. So Byung-Jin is the master of Korean traditional furniture craftsmanship (He literally spent “his life time” for making traditional “Junju wooden cabinet”) and has been appointed as the"Korea intangible cultural property asset"(National Intangible Asset #55). His artworks are referred as 「Korea's masterpiece furniture」.He also won "Presidential Award"during 「Korean Traditional Crafts Competition」.Mr. Cryptik, a Korean American who works mainly in North America region, is the artist who presented mural paintings at the"New Recycling Plaza (recycling facility operated by Seoul City)" in Seoul during the "POW!WOW! Korea" event last year.By many critics, his artworks are often evaluated as “characterized by mysterious and philosophical symbolism through combining various colors and unique patterns.”These two artists who seem to have nothing in common, have decided to “collaborate”.Master So Byungjin mentioned "Over the past few decades, Korean lifestyle has changed from “sitting on floor culture” to a “sitting on furniture culture” lifestyle. I believe Korean traditional furniture MUST evolve and be renewed accordingly for survival.”Describing his work to Cryptik, Master So Byungjin also emphasized the excellence of Korean furniture craftsmanship. "The accuracy of manual work of the Korean traditional craft masters are so precise that anything cannot match, even “AI” (artificial intelligence) system cannot. However, there is some difficulties that I cannot promote Korean traditional furniture internationally due to lack of fund and other marketing skills & experience. That’s why I am trying to make a new developments with modern design and this type of collaboration as well."Master So Byungjin is in the process of making these changes for himself & for the sake of his colleagues in the future, and this collaboration is also one of the starting points of “Change”.Meanwhile, for this event, Mr. Cryptik’ s work will be engraved in the traditional furniture of a small craftsman, which is reminiscent of the 「MANDALA」 (a symbolic representation of various faith forms, meaning "ownership of essence") from Buddhism, It is expected that Mr. Cryptik will present the artwork which seeks the meaning of "法古創新" (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) pursued by Master So Byungjin.As a Korean American, this event has been meaningful to Cryptik as well, he said, "I visited Korea for the first time in my life last year and felt my root and heritage. Through my work with Master So Byungjin, this time, I have experienced Korean traditions and spiritual values can make new ‘harmony’ through colors even if mother tongue is quite different.""Color, culture and value of design" supported by the NOROO Group“Tradition, Creation, Change, and Root ', these are main four key words derived from"法古創新, (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) will be re-symbolized by Mr. Cryptik using his own design, which abstracted from ‘lotus flower’ and ‘Korean traditional art’, will be engraved on Master So Byungjin’ s traditional furniture from May 31 to June 4, it be unveiled at WTFM BACKROOM h at the Seoul Hanok Expo (SETEK) Art Museum.NOROO Group is the global leading company of 'color', that every year they hold 'NCTS' (NOROO International Color Trend Show) and conducting "POW!WOW! Korea" events with global well-known mural artists.The company has been communicating "Color, culture and value of design" with customers through various activities and will introduce more color areas to customers and support to connect “tradition and modernity”.source : chosun.com

29.5.2018

NOROO Group Announces a Strategic Partnership with ...

NOROO Group made anofficial announcemet that it’s holding company,‘NOROO Hodlings Co., Ltd.’ and ‘MIGLIORE+ SERVETTO Architects’, an Italian architectural studio.(hereafter stated, 'M + S Architects') had reached an agreement ofstrategic partnerships to explore new business opportunity and to enhancecompetitiveness in global architectual market.Through the leadership by Mr. Han Won Seok,the executive director and the head of the business strategy division, theGroup plans to implement and develop new businesses sectors to be new major ‘influence’on Global Architectural market, thanks to its profound expertise and knowledgeof experience of 'COLOR' accumulated for 73 years.Both companies exclusively acknowledge toinitiate new business through various projects(such as 'Salone del Mobile' and other international exhibitions) inMilan, the city connotes as “The Center” of the world's best architecture,fashion and latest modern trends. M+S Architects will have the supports fromNOROO Group to penetrate into Asian market and to be provided with venues aswell. Eventually diverse showcases with new design, culture and “artistic inspiration” through color& architecture will be presented in the market. It is forecasted that co-operative architecturalworks could demonstrate unique elements combining European and Asian culture ina collectively creative manner. In addition, innovative endeavor to breakthrough the ‘existing Architecture market' as such buildings that incorporatedwith state of the art agriculture related technology are being considered.The major objective of the alliance intends not justsettling in ‘limited Korean domestic market’; However, anticipating to setforth new scale of market boundary from Korea to Overseas(Asia and Europe) as anew growth target market and tocorporate strategy which reflects‘Nomad Sprit’, eventaully to be in a position of “Global Leading Color Company’In 1997, 'M + SArchitects' was establised in Milan by architecual preofessor, Mr. Ico Miglioreand his wife, Mara Servetto, an architectural designer. As a Major career achimvemts, Mr. Migliore hadbeen assigned as an “exclusive Spatial director” of Max Mara, a global top-tierfashion company, and also conducted space design of ‘Museum of Modern Art(MoMa)’in New York. The mainportfolios of the company could be summarized as major Landmarks architecturesin Europe, for instance,'Torino Urban Renewal Project’ during the 2006 WinterOlympic Games and 'Chopin Museum' in Warsaw, Poland. 'M + SArchitects' succesfully carried out recent porjects, such as ‘Max Mara Coats!’exhibition in Seoul and installation of Cromative LED in Turin, Italy. TheStudio was also refered and introduced by major European media, 'interni' and'IOARCH' and 'monthly design' in Korea.

11.5.2018

NOROO Paint Co. Ltd launching ‘air purifying paint...

- ‘Pantone Air Fresh’- Functional Eco-friendly Paint with Air-purifying effectOn 30th of March 2018, NOROO Paint Co., Ltd. has launched the Eco friendly product, ‘Pantone Air Fresh Paint’ which has the air purification function when it is applied on the wall surface.NOROO Paint’s ‘Pantone Air Fresh’ is a paint that has the function of cleansing indoor air by absorbing formaldehyde, environmental hormones, harmful substances, etc., which are contained in the air and cause sick house syndrome.Pantone Air Fresh is made by a special NANO PORE SIZE structure with Van der Waals force.In addition to physical adsorption, it is chemically bonded with harmful components, attracting formaldehyde from the air, and has excellent dust collection function as well.This air purification functional paint is new innovation that is very effective in improving the indoor air quality by converting it into a component that does not affect human body.NOROO Paint’s ‘Pantone Air Fresh’ paint has been tested by Korea Institute of Construction & Environment, and the results show that its adsorption rate was 11 times higher than that of normal water-based paint. With the certification of environmentally friendly mark and antimicrobial mark, The Company obtained the performance evaluation standard of adsorption building material, which is one of the recommended standard of construction of health-friendly housing in Korea.Normally, it was only available in monotone color, however with new technology, now the company can create more than 1,500+ Pantone colors available.NOROO Paint stated: “Recently, due to indoor sick house syndrome caused by harmful ingredient, consumers’ need for a pleasant environment keeps on rising”,More comments were added “As more and more customers are interested in health and environment-related functional products, we are developing products to meet the customer insights” Now, when the awareness of the indoor environment safety is increasing, it is expected that our new product will be actively utilized in public places, such as schools, hospitals, academies and kid’s cafés to create a space with pleasant and safe indoor environment.

1.4.2018

「NOROO X 99%IS Spray Paint」 planned to be launched ...

「99%IS-」(“Ninety-ninePercent is-”) is the global fashion brand led by a world-class fashion designerBAJOWOO (Mr. Park Jong-woo). The release of Spray Paint of collaboration withNOROO Paint and ‘99%IS-‘was announced.The designer BAJOWOO recalls memories of the time in his school days, backthen, he wanted to have ‘red tartan check trousers’, so he decided to make themhimself by drawing “checks” on his white trousers. This is the background ofhow the idea about spray paint item came to his mind for the first time. The introduction video demonstrates the unique style of 「99%IS-」.It has also showcased theprocess of clothes making and showed some clips of the 2018 F/W Collection withthe theme "CHAlleNGE" (CHALLenge + ChaNGE). This product was first unveiled on 20th of March at ‘99%IS-‘ 2018 F/WCollection held at DOOTA Bunker in Dongdaemun. A ‘99% IS-’official said, "The new sprays are designedto apply on fabric materials and will contribute to make the 99% IS- collection1more creative in the future."The Spray Paints are available in 12 colors, which werecarefully ed by collaboration of ‘NOROO-Pantone Color Institute (NPCI)’of Noroo Paint and BAJOWOO himself. It is expected to be selling in major off-line stores such asglobal fashion collected shops and 99% IS-‘s online shopping malls, as well asin Japan's premium fashion stores in the future. Product promotion video can also be found in the '99% IS- 'official Instagramaccount.

23.3.2018

NOROO Pantone Color Institute (NPCI), successfully ...

“NPCI”(Noroo Pantone Color Institute) of NOROO Group has been invited by the “Thailand Creative Design Center” (TCDC), a government affiliated organization of the Thai government to conduct a seminar on the Global Color Trend at the 1st 'Bangkok Design Week 2018’ (January 27- February 4, 2018).Mr. Kim Seung-hyeon, a senior researcher at NPCI, attended the event and received a great audience response after his presentation on 「2018 ~ 2019 Global Color Trends」 and Strategies how to utilize colors desired by consumers'.NPCI’s extensive colors contents and materials, that have been directly derived from “Big Data” and comprehensive color trend book 「COVER ALL」 has received a great interest among Thai designers, who relatively have less opportunities to be exposed by information such as Global Color Trends.The head of Thailand Design Center (TDDC), Mr. Kittiratana Pitipanich has expressed compliments to NPCI: “At this event, we have invited world-class design experts, such as NPCI - Korea’s leading color research institute, that leads Asian color market, has objectively presented Global Color Design Trends.”, and he has also added: “I hope with the 「Korean Wave boom」 in Thailand, K-Design - the leading Asian trend will be introduced more, and not just the design but I hope the culture as a whole would be spread even more.”Source: Chosun Biz

6.2.2018

NOROO Pantone Color Institute was featured in Euro...

“NOROO-PANTONE Color Institute” (NPCI), which was established in 2014, under the affiliate of the NOROO Paint co. ltd, has been globally recognized by Europe's leading magazinesNOROO Pantone Color Institute annually conducts ‘NOROO International Color Trend Show’ (NCTS) and shares the latest trends in color and fashion. They also provide a consulting services in various fields, such as technical cooperation, architecture, automobile, home appliances, fashion, interior and more. NOROO Color Trend Shows are attended by world-renowned experts & authorities of each field.Professor, Ico Migliore was featured by Italy's leading architectural magazines (Interni, Platform, IOARCH). They introduced him as the exclusive designer of a global well-known fashion company “Max Mara”; also responsible of a space design for New York Museum of Contemporary Art.IOARCH reported that Professor Ico Migliore’s lecture was given at the "NOROO International Color Trend Show (NCTS 2018) held by Korean Noroo Group".The Institute has published the trend book ‘COVER ALL’ that is the essence of the latest trends in ‘color & design’. The book serves as a mediator for Institute to be recognized by international designers and architects.The Book 'COVER ALL' is evaluated as a great contribution to predict future trends by introducing the method of collecting and analyzing big data of ‘color and design’ from all over the world and strategically using 'colors desired by consumers'.In addition, NPCI Senior Researcher, Mr. Kim Seung-hyeon is going to visit Thailand's Creative Design Center (TCDC) on January 28th to participate in the "2018 Global Color Trend" during the first Bangkok Design Week (BKKDW) '.[Digital News Agency]

22.1.2018

Breaking the boundaries among industries through C...

​- ‘NCTS 2018’ (Noroo International Color Trend Show) was held in DDP- Global color/design trend standards of Korean industry of 2018 were presented- 1,000 people participated, including color/design practitioners, planning/marketing practitioners, academia, research institute, university students and other.On November 16, 2017, Noroo Group successfully completed NCTS 2018 (Noroo International Color Trend Show) at “DDP(Dongdaemun Design Plaza)”.NCTS 2018, which celebrated its 7th anniversary this year, is a representative event that demonstrates color and design trends and inspiration in the Korean industry. More than 1,000 people attended the event including color / design, planning / marketing practitioner, research institute, academia, and university students.The theme of this year show was “ASSEMBLAGE”. In addition to the traditional industries, we invited experts from the growing markets of space, interior, furniture, hair and makeup to present the global color and design direction and strategic inspiration for global design for 2018~2019. In particular, the cases where the boundary between the two kinds of regions were broken through colors were introduced.Fabian Oefner, a TED speaker who collaborated with global media (Washington Post, BBC, CNN) and Ferrari, was highly acclaimed by demonstrating experimental techniques directly in front of the audience.Ico Migliore, a space director in Global fashion company, “MaxMara” and a space director at the Museum of Modern Art in New York, presented creative examples by giving an interesting lecture on 'The Essential Role and Meaning of RED and YELLOW'.Lee Kwang Ho, who became a topic of discussion after the collaboration with FENDI and Onitsuka Tiger, showed expression techniques that transcended practicality and artistry. His honest sharing about methods of how to get daily inspiration has received a lot of sympathy from the audience. Katsuya Kamo, the master of hair and makeup in Japan, who was supervised by Karl Ragerfeld, Chanel Haute Couture and Fendi collections, presenting the actual works and his future insights. Especially, the hair / make-up area attracted much attention as this area was covered for the first time.The introduction given by chief researchers of NPCI, Hyun Jung O and Kim Seung-hyeon on 「2018-2019 trend colors and applications」 that were ed by Big Data, and on the methods of how to strategically utilize colors desired by consumers' has received a great acclaim from the audience. The color book, 'COVER ALL Vol. 02, "Assemblage" issued by NPCI was a huge success (a limited Edition of 60 copies).The works of Lee Kwang Ho and Lee Sang Min, reflecting the latest trends were exhibited at the venue to give the audience an opportunity to experience new colors and designs. The authors themselves described their works. This year major projects, such as "99% IS X NOROO" (fashion show) and "POW! WOW! X NOROO "(Urban Renaissance Project) were introduced. The effort of Noroo Group to get closer to customers through color and design was highly appreciated. Noroo Paint, the subsidiary owned by holding company of Noroo Group, Noroo Holdings Co., Ltd has launched 'NPCI' (NOROO-PANTONE Color Institute) in 2014. The institute provides technical cooperation and consultancy in various fields such as architecture, automobiles, home appliances, fashion, interior, and marketing.

20.11.2017

NOROO Group, ‘2018 NOROO International Color Trend ...

- Global color / design trend standards of Korean industry in 2018 ~ 19 - Approximately 1,000 people including color / design, planning / marketing practitioners, academia / research institutes students will participate. NOROO Group will hold NCTS 2018 (NOROO International Color Trend Show) at DDP (Dongdaemun Design Plaza) on November 16th.This year, it will be the 7th show of NCTS, which has become a representative color / design seminar in Korea. About 1,000 people, including business executives, members of research institutes and academics will participate. The show content includes the prediction of global color and design direction for 2018~2019, and sharing of strategic inspiration from global experts. This year, we will invite the best professionals in the field of traditional industry and space interior, furniture, hair / make-up with the theme of "ASSEMBLAGE" and provide various visual and stereoscopic solutions.This year's theme is "ASSEMBLAGE", we are inviting the best experts in the traditional industry and space interior, furniture, hair / makeup, and various views and three-dimensional solutions will be provided during the show. Firstly, the representative speaker of TED, will introduce Washigton Post, BBC and CNN; Fabian Oefner, who did a famous collaboration with Ferrari, will showcase experimental techniques and future trends that connect science and color; Professor Ico Migliore, who did a space design for the New York Museum of Modern Art (MoMa), the exclusive director of space design at MaxMara and the winner of the 10th Red Dot Award will show examples of combinations of Color, Light, Architecture. Additionally, the participant of FENDI's global project "Fatto a Mano", Lee Kwang Ho, who also became a hot topic after collaboration with Onitsuka Tiger and Gentle Monster, will present a technique that goes beyond the boundaries of practicality and artistry.Katsuya Kamo, the master of hair and makeup in Japan, who directed Karl Ragerfeld, the most influential designer of the 21st century, and supervised hair designs for Chanel Haute Couture and Fendi collections, who has also directed Comme des Garçons at Paris Fashion Week since 1996, will give a speech for the first time in Korea. And lastly, the researchers of NPCI (NOROO Pantone Color Institute) will introduce trend colors of 2018~2019 derived from Big Data and examples of effective applications; they will also announce plans for the strategic utilization of 'color desired by consumers'. This event venue will display exhibits (not including furniture and lighting) that reflect the latest trends to give the audience the opportunity to experience the work.NOROO Group has launched 'NPCI' (NOROO-PANTONE Color Institute) under Noroo Paint Co., Ltd., a subsidiary of Noroo Holdings in 2014, to engage in consulting business in various fields such as technical cooperation with customers, architecture, automobile, home appliance, fashion, interior and marketing.For this event, Noroo Panton Color Research Institute (NPCI) will release a total of 60 limited edition color books, 'COVER ALL Vol.02', which contains the essence of the latest 'color / design' trends.‘NOROO International Color Trend Show’, which has become the representative color seminar event of the Republic of Korea, celebrates its 7th anniversary this year. The show will continue to provide various information about color and strategic know-how to the Korean industry. Tickets for this event are available for purchase through Interpark. We offer a 10% discount for groups purchasing 10 or more tickets. For further inquiries, please contact Noroo Paint Customer Cultural Center: 080-944-7777 (toll free).

7.11.2017

NOROO Group, expanding the growth of agriculture b...

New business of Noroo Group (Chairman, Mr. Han Young-jae), the agricultural business, was specially featured in the (hereafter “SCMP”) in Hong Kong titled as 「Opening a new era of Smart Farm」.Currently, the group operates “Smart Farming” applying the latest technology in Kazakhstan and China. Aligning with “One Belt, One Road Strategy”, which is collectively connecting the greenbelt outside the city and Smart Farm, and the company will expand the latest technology centering on.According to this plan, the company had completed 「The KIBAN Ansung Innovation Research Complex」 named , the largest facility of agronomic research centers in Asia, which is also an aggregation of agricultural technology, based on future 4th industrial innovation area.The Key elements of the technologies are composed of seven major technology areas, such as biotechnology, chemistry, robotics, Nano-technology, big data and ICT (information and communication technology). The company will also contribute to the development of the global agricultural industry by studying the monitoring and management technology using drone technology as well.In 2014, The Group has established subsidiary companies and under 「KIBAN」brand, the agricultural business brand owned by the holding company, Noroo Holdings Co., Ltd.The company had mainly engaged in seed developments and harvesting to penetrate the agriculture-related business, providing total solutions for agricultural, moreover, life and environmental science.During interview, SCMP mainly featured the backgrounds and future business roadmap of the company, and chairman’s vision. The group has also contributed and led the modernization of Korea's industry as a strong founder & Innovator of the chemical industry and now initiating new future growing business.As main reason of entering agricultural business, the chairman explained that resolving such growing issues of global warming, environmental pollution, water shortages, securing food safety, and expanding employment opportunity were key background and proposed “expansion of Smart Farm” as a possible solution.At the end of the interview, SCMP, evaluated that NOROO Group, unlike other competitors, has developed NEW Innovative technologies and patents that could build which can resolve the process steps of the entire production of agricultural products at once.

27.10.2017

NOROO Group, “The value of color in fashion design ...

- 2018 Spring & Summer fashion collection: The collaboration with the world-class fashion designer BAJOWOOOn October 17,2017, NOROO Group will support the 2018 S / S Collection of '99% IS- '(Ninety-nine Percent Is-), a brand led by world-class fashion designer BAJOWOO (Park Jong-woo) and will hold '99% IS- 'X NOROO' Collaboration, that will take place at the modern luxury store in Cheongdam-dong area.NOROO Group as a leading color company, it has been communicating with customers through various activities, such as 'NCTS' (NOROO International Color Trend Show), ‘2017 POW!WOW! Korea’ event that collaborated with the world's graffiti artists, and ‘Moomin Original Art works Exhibition’, and other "Color, Culture, and Value of Design" projects.This year, NOROO has been supporting and collaborating with BAJOWOO, a designer who leads fashion trends to communicate the value of color and design more efficiently and more closely with younger customers.Every season, '99% IS- 'brand interprets the diverse cultures experienced by BAJOWOO designer from a new angle, showing creativity and completeness thought its collections. We are expecting to reach a positive collaboration synergy between color companies and fashion designers.All colors used in the event were known to have been inspired by the color system of NPCI (NOROO-PANTONE Color Institute). In addition, you can also find a look using a color spray produced through collaboration between ' NOROO ' and '99% IS- '.The official of NOROO Group said, "Through this event, we will support the world-wide fashion artist BAJOWOO, to demonstrate his potential and develop various works to take a lead of the K-fashion advancement."Also on November 16th, 'NCTS 2018' (NOROO International Color Trend Show) will take place in DDP, to further strengthen its status as a leading color company.There will be lectures by six experts from South Korea and abroad, including Mr. Katsuya Kamo, the famous hair and makeup artist who participated in Chanel's collection, and Professor, Ico Migliore, the exclusive space director of Max Mara co ltd.

16.10.2017