Sponsored by the Korean Agency for Technology and Standards, the Korea Standards Association (KSA) awarded Noroo Paint for its KS-certified, best-in-kind products for the third consecutive year based on the 2008 KS-QEI survey.

The KSA has expanded the scope of the survey from KS-certified products between 2005 and 2007 to commodities in general. This year’s survey also testified that quality plays the key role in creating the best experience for customers, who are inclined to repurchase the products they find satisfactory.

Noroo Paint's water-soluble paints earned a score of 784.4 points, which was the best among its competitors. Noroo Paint's consistent R&D and quality improvement efforts were thus recognized by an outside organization.

* What is KS-QEI? 

The abbreviation of the “Korean Standard-Quality Excellence Index,” KS-QEI is a customer satisfaction measuring model developed jointly by KSA and the Index Research Group of the Korean Society for Quality management (KSQM).

It is a comprehensive index that represents the superior quality of the product and level of satisfaction of its buyers or experts.