- PANTONE, a color company, will announce '2016 Color of the Year' for the first time in Asia
- The Show will present global color trends of Korean industry for the next year
- 500 companies including business designers and academics will participate
 
The NOROO Paint co .ltd, a leading subsidiary of Noroo Group, announced on November 23rd that it will host '2016 Noroo International Color Trend Show' at the DDP Dongdaemun Design Plaza on December 10. 2015
 
This year is the 5th color trend show and it has invited △ Ms. Leatrice Eiseman, a senior consultant of Pantone, the world's leading authority on color and a global color company in the US to announce 'PANTONE Color of the Year 2016' for the first time in Asia; △ Professor of Hongik University, Na-geon to give a lecture on 'The importance of color in increasing the value of the design’; △ Mr. Lee Nam-hee, a color fashion expert with a presentation on 'Application of fashion industry according to color trend'; △ Presentation of the successful collaboration case of LG Life Health and Panton; △ Mr. Kim Seung-hyun, a researcher of Noroo Pain with a speech on ‘'2016/17 NOROO Color Trend Suggestion' and other contents will be included in the show.
 
PANTONE is American leading global color company. Pantone ed "Color of the Year" is not just a simple prophecy, but a standard for various design related industries such as fashion, industrial design, interior and advertising. Yearly ed trend colors have attracted a great attention from industries and academias around the world.
 
'NOROO International Color Trend Show', which presents color trends of Korean industry, will hold its 5th show this year (since 2011) at the DDP Dongdaemun Design Plaza. The show will present solutions for global color trends of 2016 to more than 500 participants, including interior designers, academics, and color industry workers. It will also suggest ways to anticipate the future flow of color and use it in a strategic way.

CEO and representative of Noroo Paint co. ltd, Kim Soo-kyung said: “Through ‘NOROO International Color Trend Show’, which celebrates its 5-year anniversary this year, we continue providing color know-how that can be used more strategically in Korean industry.”

NOROO Paint is the first in the paint industry to operate a color research institute.
NOROO-PANTONE Color Institute (NPCI) was launched in 2014.
In addition to technical cooperation regarding paint colors, the institute is also expanding its custom color consulting business in a variety of industrial design areas, including architecture, automotive and consumer electronics, as well as fashion, interior design and advertising.
 
The tickets for 'NOROO International Color Trend Show' can be purchased through Interpark. For more information, please contact Customer Culture Center: 080-944-7777 (toll free).