On June 23, NOROO Paint entered into a partnership with ISAMU (headed by President Seiji Shiojaki), Japan’s high-end paint maker and announced its release of “AUTUSS,” a premium auto-repair paint brand for imported vehicles.

Based in Osaka, ISAMU produces auto-repair paints for all kinds of vehicles manufactured in Japan.

The partnership between the two companies will enable NOROO Paint to supply “AUTUSS” to Japanese auto makers. NOROO Paint will launch its marketing efforts, first toward its primary targets, Toyota, Honda and Nissan.

The release of AUTUS will also help NOROO Paint a dual approach with its HiQ for domestically manufactured cars and AUTUSS for imported cars. NOROO plans to expand its market share in Asia, the Middle East and Americas based on the strong partnership with ISAMU and differentiated brands.