NOROO Paint launched “Yegreena,” a new interior paint on June 27 at COEX. Yegreena was ambitiously designed to replace wallpaper and satisfy the current needs of modern households.

The name Yegreena was taken from the Korean expression meaning “pretty and beautiful.” The idea behind the creation aspires to a healthy lifestyle and greater coziness in the home. The fruit of technology and art, it is hoped that the European appeal of Yegreena will win over wallpaper consumers.

Yegreena has also been awarded an Ecomark by KSA and the Korean LOHAS certification, thereby becoming recognized as an advanced ecological product among its competitors.